Marketing Specialist

İnoksan Mutfak San. ve Tic. A.Ş.

In order to create global brands in the international arena, T.C. Established by the Ministry of Trade, Turkey's leading 180 companies, including the world's first and only state-supported branding program TURQUALITY®, made a name for itself with the steps it took to become a world brand, spreading its prestige in the industrial kitchen sector to the whole world, to be assigned to the Export department of our company.

• Creating a clear marketing strategy along with the GM
• Developing the organization’s mid to long term strategic and annual marketing and operational plans
• Analyzing current marketing strategies and implementing changes
• Measuring the success of marketing and creative campaigns across the business
• Overseeing all marketing activities across the full marketing mix.
• Assessing new marketing opportunities for generating business
• Keeping up to date with industry and technological changes that impact the business
• Overseeing the CRM activities
• Ensuring the CRM and all marketing software are up to date and fit for purpose
• Organize and oversee advertising/communication campaigns (social media, maİling, etc.), exhibitions and promotional events
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Collaborate with GM in preparing budgets and monitoring expenses
• Organizing events and product exhibitions
• Managing campaigns on social media
• Updating databases and using a customer relationship management (CRM) system
• Maintaining websites and looking at data analytics
• Working closely with other employees in areas such as advertising, market research, production, legal, corporate relations, finance, sales and distribution