Marketing Manager

İşbir Optik A.Ş.

Do you want to work in an International company with more than 150.000 employees?

For 170 years the Essilor Group has put its expertise at the service of good vision in designing, manufacturing and distributing ophthalmic lenses and equipment for eye care professionals.

Today we are the leader in our field, providing solutions seen by professionals and consumers as the reference in correction, protection and prevention for visual health in 100+ countries.

DUTIES AND RESPONSIBILITIES

 Build multi-brand & multi-product strategy, review of offers, channels, pricing, segmentation & positioning.

 Drive and execute and communicate B2B & B2B2C marketing programs in line with yearly marketing calendar to increase sales 

       * Drive brand awareness

       * Product / category management

       * Trade marketing – working directly with the sales team and customers to develop customized initiatives

 Manage end-to-end campaigns including planning, coordinating, directing, targeting, reporting and optimization.

 Drive customer acquisition and retention by organizing and developing specific customer-relations programs (segmentation) and determining company presence at exhibitions, conventions, annual meetings, trade events, and seminars.

 Manage and/or participate in building relationship with press (PR) & trade organisations

 Manage and own the creative production of marketing collateral / output, including writing engaging and effective copy, managing newsletters and all other customer and brand communication as relevant and management of external agencies.

 Brand management, responsible for all aspects of brand management / usage / conformity / guidelines.

 Create & execute go-to-market launch strategies alongside key stakeholders (including sales team) to effectively roll out and grow the scale and impact of key programs and activities 

 Manage team, develop staff by providing information, educational opportunities, and experiential growth opportunities.

 Monitor progress and submit performance reports

 Management of yearly marketing budget and allocate resources among projects & brands

 Develop a clear understanding of the optical market, products, promotions and activity and keep abreast of trends & competitors’ movements. Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

 Liaise with key internal & external stakeholders

QUALIFICATION

EXPERIENCE / KNOWLEDGE

 Proven experience as marketing manager or similar role preferably in regulated markets such as pharma or medical (+5 years)

 Previous experience with a global brand

 Excellent leadership and organizing skills 

 Understanding of B2B & B2B2C marketing valued with a customer-oriented approach with aptitude

 Broad multi-skilled marketing background

 Analytical and creative thinking

 Experience of working with different levels of management, customers, suppliers and sales team

 Preferably holding a marketing degree

 Graduation from a reputable university

 Excellent written & oral English

TECHNICAL JOB RELATED SKILLS

 Conversant with Microsoft Office software including Word, PowerPoint, Excel and spread sheet experience

 Conversant with Gmail and Google Documents

PERSONAL JOB RELATED SKILLS

 Ability to build effective relationships and achieve co-operation

 Ability to work within and manage a small team, with staff at all levels and with partner organisations and customers

 Excellent written and verbal communication skills

 Able to work under pressure in a calm and mature manner

 Self-motivated, ability to show initiative and develop creative solutions

 Acute awareness of confidential and sensitive information and the ability to be diplomatic and treat matters in absolute confidence as appropriate

 Ability to use tact and sensitivity in maintaining working relationships

PERSONAL ATTRIBUTES

 Self driven

 Confident and personable

 Articulate

 Well presented

 Committed to high professional standards

 Willingness to be flexible with working hours to respond to the needs of the business

 Ability to multi-task and constantly reappraise timescales and priorities

 Well developed influencing and persuasion skills