QUALIFICATIONS AND JOB DESCRIPTION
Customer Insights Specialist
We are looking for a Customer Insights Specialist who will be positioned in our company, Karaca. This role provides an outstanding opportunity for a candidate who has work experience in market research from client-side consumer insights departments or market research/consultancy agency with preference of retail and e-commerce project experience.
What we are looking for
2+ years of relevant work experience in market research, which could come from client-side consumer insights departments or market research/consultancy agency. Preferably with retail and e-commerce project experience.
Outstanding understanding of market research methodologies both qualitative and quantitative
Hands-on qualitative and UX research experience is a huge plus and very important
Excellent communication and stake-holder management skills to align the expectations of business units with market research agencies
Strong analytical skills
Excellent command of MS Office tools
What we are expecting
Customer department is the owner and user of the primary data sources of company.
As a part of this team analyzing these and deriving insights from these datasets is crucial therefore ability to analyze a various range of datasets (sales, marketing, CRM, 3rd party sources) and building relevant stories from it is crucial
End to end ownership of all out-source market research activities, from receiving the brief from business unit to final presentation to team
Coordinating all in-house market research activities, identifying the right target group, preparing questionnaire and script and supervision of fieldwork with presenting final results
Working closely with partner companies to analyze trends and providing insights to relevant teams seasonally
Working together with the team, you will also have the chance to enrich your analysis with transactional data, in order to offer a holistic understanding of the context.