Brand Manager

Kerevitaş

Our journey as Yildiz Holding started in 1944 with the production of pötibör biscuits bearing the Ülker brand. In line with the right steps we have taken and our uncompromising quality, today we serve our consumers with products ranging from biscuits to chocolate, frozen food to personal care products and meat products under the roof of Yildiz Holding. Today, we are the largest food producer of CEEMEA (Central and Eastern Europe, Middle East and Africa) with more than 300 brands and more than 65,000 employees in more than 130 countries.

As Kerevitaş which among the Yıldız Holding’s subsidiaries and the leading company in the frozen food industry with the SuperFresh brand. We introduced Turkish consumers from frozen vegetables to pizza, puffs to canned corn with Superfresh brand for the first time in many product groups. Today, with nearly 400 products in the mass consumption and retail channel; we meticulously handle every production stage from a selection of raw materials until it reaches the end consumer. We export a wide range of products to 25 countries, especially in Europe, the Middle East and America. Today, we carry out our frozen food and canned productions in two different production facilities: Bursa and Afyon. We are the leader company in the frozen food industry with both national and international certificates since the year we started production.

If you want to be a part of Yıldız Holding us, apply for the position of Brand Manager and join us.

What Awaits You, What Will Be Your Responsibilities? 

• Assist and implement marketing, innovation and communication strategies and marketing plans for the area of responsibility.
• Follows the market dynamics and competition with research reports and prepares analysis based on research data.
• Monitor brand performance; analyze and interpret competition data, category trends and develops recommendations and action plans accordingly (Nielsen, HTP, BHT, etc…).
• Build brand portfolio strategy and brand architecture to take advantage of market opportunities.
• Responsible for digital marketing of the category and willing to bring new ways of doing.
• Supports the process of product development and packaging.
• Responsible for all the 3rd party relations ATL, BTL, PR, Packaging Agencies.
• Partnering with media / consumer and market insights to implement media strategy and plans
• Follows the annual sales & marketing budgets.
• Conduct P&L analysis and develop pricing strategies.
• Working closely with sales team to achieve topline and bottom-line targets by managing products mix, discounts conditions and pricing.
• We are working with hybrid system

What Will Be The Qualifications We Expect From You? 

• Bachelor’s degree from Business Administration, Economics, Industrial Engineering and / or Marketing Management departments of universities,
• Minumum 7 years of experience in FMCG environment,
• Excellent command of written and spoken English,
• Good command of MS Office applications,

Which Skills Will Highlight You? 

• A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets,
• Ability to be a team player; needs to develop good relationships with 3rd parties and agencies,
• Passion for digital world and ability to understand global digital marketing trends and translate them into business opportunities,
• Strong analytical skills, conceptual skills,
• Hard-working professional, being able to work under pressure, with high frustration tolerance,
• The ability to successfully carry out multiple tasks simultaneously is a must,
• Needs to have good interpersonal & influencing skills.