Brand Manager

KERVAN GIDA SAN.VE TİC.A.Ş.

1995 yılında kurulan şirketimiz Türkiye'nin önde gelen yumuşak şeker üretici ve ihracatçı firmalarından biridir. ISO 9001:2008, BRC, AIB ve ISO 22000 Kalite ve Gıda Güvenliği Yönetim Sistemleri sertifikalarımız, ileri teknolojiyle donatılmış 35.000 metrekare faaliyet alanımız, günlük 80 tonluk üretim kapasitemizle 80 ülkeye ihracat gerçekleştirmekteyiz. İhracat faaliyetlerimizin yanısıra Bebeto yumuşak şeker, No Şuga şekersiz sakız, Bing Bong şekerli sakız ve Cosby oyuncaklı sakız markalarımızın yurt içinde de üretim, satış ve pazarlama faaliyetlerini yürütmekteyiz.

GENERAL QUALİFİCATİONS

• University degree in related departments (Preferably Business Administration, Economics, Marketing, Industrial Engineering)
• Min. 5-7 years of category management in FMCG sector
• Knowledgeable about marketing (channel management, media management, trade marketing, digital marketing, sales, budget management, product and market,consumer behaviour)
• Proficiency in MS Office applications
• Analytical skills and creative mindset
• Fluency in English, both written and spoken
• No restriction to travel
• No military obligation for male candidates.

JOB DESCRIPTION

• Managing and planning 360° marketing mix of the brand according to general brand strategy and company targets,
• Preparing media plan, annual marketing budget and the growth target of the category,
• Developing annual category and brand plans guide portfolio priorities to deliver company business objectives.
• Managing market and consumer researches, analysing the outputs for the related category,turn in to action plan.
• Preparing and executing all channel-based launch & re-launch programs and in-store display activities - POS materials for the related category,
• Preparing other necessary analysis and reports for the needs of department.
• Managing cross functional teams.