Digital Marketing Operations Specialist

Koç Üniversitesi

Koç University Information Technology Directorate will be hiring an Digital Marketing Operations Specialist with the below mentioned qualifications:

• Bachelor’s Degree in related fields
• Minimum 5 years of digital marketing & growth experience working in online media, digital, direct marketing with a focus on performance-based marketing, measurement, and analytics
• Proven ability to generate demand for products and services across multiple industries and sectors
• Considerable experience of working within PPC marketing, ideally in both agency and client roles
• Experience in digital marketing analytics tools including Google 360, Google Analytics, Google Tag Manager and CRM tools
• Excellent analytical skills - the ability to identify trends, patterns and insights from data
• Experience in an Agile environment
• Solid presentation skills and comfort in presenting in front of groups and clients
• Proven negotiation, problem-solving, organization, and project management skills
• A passion of collaboration, self-growth and learning
• A passion to learn and keep up with digital marketing and technology trends
• Excellent oral and written skills in English
• No military obligation for male candidates

JOB DESCRIPTION

• Working along side teams of managers, stakeholders, product managers, business analysts and developers
• Acting as an end user advocate
• Helping the client to understand the value of end users to their business
• Delivering digial services ranging from consultation to execution, acting as a digital marketing advisor and lead for key stakeholders
• Taking ownership and responsibility for the performance of web/landing pages and digital campaign elements, driving continuous optimisation – through a number of digital tactics, ranging from SEO optimization efforts, running highly targeted campaigns towards speific accounts and target audiences
• Analysing data to validate current strategy and effectively makes recommendations for improvements.
• Optimizing conversion rates and campaign performance against KPIs (key performance indicators)