Senior Digital Marketing Specialist

Konuşarak Öğren

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As the Senior Digital Marketing Specialist , you will be responsible for developing and coordinating SEO and brand awareness strategies. You will work closely with web analytics, user experience, technology and editorial resources to provide recommendations based on keyword research and SEO analysis.

You will:

• Be responsible for organic keyword research and SEO strategy in coordination with business and editorial objectives
• Provide SEO analysis and recommendations to editorial, design and technology teams to drive broader and deeper engagement with the brand
• Monitor and administer web analytics dashboard, report and key reporting tools to identify strengths, opportunities and issues to be resolved
• Monitor and evaluate search results and search performance across major search channels
• Administer search engine software and tools (keyword and traffic analysis, GSC, webmaster tools, competitive ranking) for the purpose of reporting and informing strategies
• Implement link building strategies across internal and external channels

You are our ideal team mate, if you:

• Have experience in applying SEO analysis methods to content rich websites and consumer facing digital experiences and have designed and executed keyword analysis leveraging popular industry tools
• Have a strong understanding of current and emerging search engine and leading algorithm technologies and factors influencing brand visibility
• Are proficient with website analysis using a variety of tools including Google Analytics, Google Search Console, Excel and also have working knowledge of HTML, CSS, and JavaScript capabilities and constraint
• Have experience collaborating with writers for videos and social content, visual designers, SEO, and subject matter experts