Marketing Manager

Kopaş Kozmetik Pazarlama A.Ş.

We're looking for a "Marketing Manager", directly reporting to the Marketing Director and responsible for our "Humana" and "Bébéd’or" brands.

• Min.7 years experience in marketing pharmaceutical OTC category, preferably in baby nutrician. FMCG know how is a plus.
• Bachelor's degree, masters degree is a plus.
• Minimum 2-3 years of experience in people management,
• Experience to work in matrix organizations, reporting & working with both local and international teams.
• Fluency in English is a must.
• Experience managing external PR and communication agencies, 
• Project management skils with the ability to manage budgets and deadlines-and plan, achieve and evaluate results, 
• Strong analytical, project management and people management skills, 
• Flexible and able to change priorities, 

• Establishing a long-term vision for all marketing activities and developing an annual marketing plan to support the company's sales goals and market expansion goals,
• Coordination and optimum integration of International brand strategies, launches and campaigns into Turkish Market,
• Developing successful marketing activities (ATL and BTL) and own their implementation from ideation to execution,
• Managing & coordinating the smooth process of new product pipeline from feasibility analysis, language groupings, artwork creation to launch campaigns, together with international and local teams,
• In terms of Trade Marketing, managing the promotional material needs of both medical & FMCG sales teams,
• Analysing both local and international competitors, developing and evaluating brands positioning both in Health Care Professionals and End users,
• Preparing the annual marketing strategies and plans,
• Effective management of marketing budget, both for Heathcare professionals and end users,
• Responsible of overall brand profitability,