Market Research Insight Specialist

KOTON

• Having experienced at least 3 years,
• Strong analytical skills and data-driven thinking,
• Expertise with Excel, PowerPoint and time-series analysis tools,
• Strong communicator, analytical, exhibits strong work ethic and good judgment, result oriented,
• Fluent in English,
• Up-to-date with the latest trends in apparel industry,
• Fashion Retail Experience is an asset,
• Thinking broadly about business,
• Understanding needs of the market & customer,
• Strong coordination, analytical, strategic agility, result oriented.

İŞ TANIMI

• Responsible for consumer tests/studies that enable the right consumer understanding for brand building (e.g. equity, communication etc.) and new product/category launches.
• Works closely with marketing teams to understand their needs & issues about categories and make the necessary analysis.
• Works closely with creative teams to understand the top categories, models, prints and fits of the season in order to search about them online by using Google tools.
• Ensures all existing company-market-category-consumer data have been analyzed and reports the actionable areas in parallel with company targets.
• Be responsible for the maintenance & reporting of Brand Health Tracking and Exit Survey studies for the corresponding brands and categories.
• Generating insights on consumer & customer trends and behaviours, competitive activity, global best practices.
• Responsible for mainly market share data for all countries.
• Responsible for generating business insight from  quarterly financial data and  P&L analyses.
• Sharing knowledge with Sales, Planning and Marketing Groups as well as HQ.