Senior Marketing Analytics Specialist - Hybrid

LOGO YAZILIM SAN.VE TİC.A.Ş.

Responsibilities

Marketing Analytics:

·         Preparing routine reports and analyses based on sales, product, customer, segment and other marketing perspectives

·         Creating and customizing easily comprehensible reports and designing dashboards by using Qlik Sense

·         Develops data-driven recommendations that support key business decisions in line with department goals

·         Working in collaboration with stakeholders to understand their data&analysis needs, challenges and problems,

·         Making a research proactively, defining of problems in the main data and solve it by communicating with related departments

·         Interpreting complex datasets into meaningful outputs that other teams can use, creating a story providing a commercial perspective

·         Updating the marketing definitions of product material card

Performance Reporting:

·         Creating analyses and reports to help understanding the performance of marketing activities.

·         Providing analytical and commercial perspective to identify KPIs that serve marketing strategies

·         Design KPI Dashboards and preparing monthly business review presentations

·         Following up the metrics related to the campaign management to post analysis reports

·         Executing ad-hoc or regular reporting requests for products and services (webinar performance, reference customer)

Budget:

·         Providing monthly/yearly budget and forecast reports of Group Marketing by working in coordination with other marketing teams and Group Finance budget team.

·         Following up the actual budget performance

·         Responsible for the order registration of marketing expenses

Qualifications