QUALIFICATIONS

Longevita, UK's #1 choice for medical travel to Turkey, is looking for a digital marketing expert to boost content generation and distribution with an objective to grow enquiries on the company website, social media channels, forums and improve engagement rates for lead generation.


JOB DESCRIPTION


  • Create visual and written content in various formats such as ad copies, posts, blog articles, infographics, press releases, newsletters, slideshows, videos, patient stories, e-books etc. to distribute across the website(s), social channels or 3rd party platforms
  • Manage agencies, content creators and freelancers for outsourcing tasks where required
  • Prepare monthly content calendar specific for the target audience of each platform that would be appropriate and relevant for their users, publish the content using scheduling tools
  • Monitor, moderate and respond to reviews, comments and direct messages in line with the company tone of voice on a daily basis
  • Identify online patient communities, initiate conversations, build relationships and engagement to drive lead generation
  • Maintain a good reputation for the company on social media platforms and forums, prevent any defamation of the company or its business partners where possible
  • Research competitors regularly and follow industry trends to synchronise with strategy
  • Report KPIs regularly on a monthly basis using social media management, social listening and reporting tools


REQUIREMENTS


  • Degree in marketing, communications, advertising, English literature, American literature, journalism, public relations, psychology, sociology or translation and interpretation studies
  • Excellent command of written English with a creative mind and out of the box thinking ability for idea/concept/campaign generation
  • 5+ years experience in content marketing, copywriting, design, social media and community management in a B2C industry either on the agency side or in house
  • Solid knowledge of Facebook, Instagram, YouTube as well as SEO best practices and keyword optimisation
  • Comfortable with using photo and video editing programs


OFFER


  • Competitive salary and bonus
  • Private health insurance
  • Apple iPhone, laptop computer, meal card
  • Minimum two professional trainings every year
  • Company sponsored holiday to exotic destinations upon meeting annual targets

Preferred Candidate

Position Information

Firma Sektörü:

İnternet, Sağlık Kuruluşları, Turizm, Hizmet , Danışmanlık

Çalışma Şekli:

Haftaiçi 09.00 - 19.00

Haftasonu (Cumartesi) 09.00 - 13.00

Sosyal / Yan Haklar:

Özel Sağlık Sigortası
Yemek Kartı (Ticket, Multinet, Sodexo vb.)
Prim

Çalışan Profili:

Beyaz Yaka: 0-24
Mavi Yaka: