Marketing & Communications Manager

Mandarin Oriental Bodrum

Duties and Responsibilities

Design and execute PR strategy for the Hotel to ensure positioning as one of the top hotels in the destination in the local, national and international media, showcasing its main USPs and highlighting MOHG’s competitive advantages.
Prepare & develop the Marketing & Communications Plan, together with the Director of Sales & Marketing.
Implement the hotel's annual advertising plan and coordinate.
Prepare annual expenditure proposal for all advertising and promotional activities.
Forecast and allocate the approved budget as per ongoing activities on a monthly basis.
Control all expenditure to be in line with hotel’s business activities.
Liaise with overseas Public Relations consulting firms and the MOHG Corporate Communications Director.
Manage and work closely with creative and pr agencies for development of new marketing communications and tactical/promotional materials.
Maintain regular contact with local and international media (media hostings, press trips...).
Create regular press release, pitches and interviews material highlighting new services, special promotions of the hotel.
Ensure hotel receives regular exposure in local and international media through print, online, radio and television through proactive and reactive PR actions.
Draft Q&As and fully brief senior management for media activity.
Develop strategic brand partnerships with relevant brands in the luxury, lifestyle and arts and cultural world.
Develop, manage and monitor the Hotel’s social media channel strategy.
Ensure adherence to MOHG social media guidelines.
Ensure up-to-date, brand-appropriate web site copy for the hotel. 
Liaise with appropriate corporate and property colleagues to update the hotel site regularly.
Ensure news related information, photography, videography and press releases are updated and featured as appropriate for all audiences.
Oversee web traffic analysis to create and execute a successful digital marketing strategy.
Liaise with global digital marketing team to coordinate PPC, meta search and email marketing campaigns to increase direct digital bookings to the hotel.
Ensure social media activity is coordinated with paid campaigns.
Work with global digital marketing team to identify and execute paid social media campaigns to engage both global staying guests and local audiences.
Oversee production of existing collateral and development of new promotional materials in compliance with MOHG CID guidelines.
Control inventory and stock of all collateral, (hotel and MOHG central mail-house/PMS).
Liaise with F&B, Spa, Rooms and Events departments to coordinate all hotel promotions and marketing drives.
Plan, organise and oversee all photography and videography sessions for the hotel to ensure the right assets are in place for media, digital and collateral use.
Perform any other reasonable duties as required by the management from time to time.
Take responsibility for handling crisis communications component of crisis management.

Requirements

Degree or Diploma in Hospitality Management or related Marketing and Communications field.
Minimum 5 years’ working experience in the luxury hotel industry; international experience preferred.
Previous experience is essential in similar role, must have been a Marketing and Communications for a minimum of 2 years with a proven track records of results.
Proficient in written and spoken English and Turkish.
Excellent communication and interpersonal skills; good marketing sense and organizational skills.
Outgoing and enthusiastic personality.