Digital Marketing Content Specialist

MAPFRE SİGORTA A.Ş

•            Bachelor’s degree in related fields,
•            Min. 2 year of work experience in digital marketing function,
•            Excellent command of CMS tools (SDL Tridion, Wordpress, etc.)
•            Fundamental understanding of web programming languages (HTML, CSS, JavaScript, etc.)
•            Hands on experience of digital analytics tools and web metrics,
•            Solid understanding of Digital Advertising (SEM/Display/Affiliation/Programmatic/Social/Content/Remarketing)
•            Hard-working, eager to learn and good team player,
•            Strong analytical thinking & multi tasking,
•            Ability to work independently and stick to promised deadlines,
•            Excellent command of English,
•            No obligation of military service (for male candidates).

İŞ TANIMI

• Analyzes market, industry trends, and competitive landscape,
•   Coordinates overall site maintenance and digital asset management such as web pages, applications via internal and external parties
•   Understands SERP visibility and takes necessary actions to improve such as managing content generation,
•    Runs digital advertising campaigns (search engine, social media, affiliation, etc.) measures efficiency and proposes plans for continuous growth,
•    Performs SMS & Email Marketing: B2C & B2B Campaigns Creatives, Strategies & Follow up,
•    Manages Google Analytics account to optimize campaign and website search engine results,
•    Analyzes user behavior on landing pages and conversion funnels using web analytic tools,
•    Increases social media presence through digital channels.