Trade Marketing Specialist

MARSHALL BOYA VE VERNİK SANAYİ A.Ş.

Qualifications:

·       Bachelor’s degree in Business Administration, Economics, Engineering or related fields from reputable universities etc,

·       Minimum 2 years of working experience in Marketing or Trade Marketing, CRM,

·       Demonstrable commercial acumen and a good understanding of Customer Management Process

·       Strong analytical thinking, proactive and structured working approach

·       Interested in gaining experience on marketing researches, brand differentiation in sales points, to develop users’ loyalty on brand/ product.

·       Ensuring execution and delivery of agreed plans, using multiple areas of expertise available at site

·       Eager to gain experience in project management and trade marketing

·       Strong oral, written communication, and presentation skills

·       Should be a proficient user of MSOffice and effective at working as part of a team and meeting deadlines,

·       Understand and help implement the company values and objectives,

·       Strong change management perspective to manage processes and build up and review as well as implementations

·       Result oriented business focus through commitment and enthusiasm

·       Advance command of verbal and written English,

·       Team work oriented, self-motivated and open-minded

Job Description:

• Works in coordination with the relevant departments in order to increase the performance of customers and contributes the determination of the solution actions to be taken
• Follows the market trends and improves marketing strategies in order to increase sales and customer satisfaction
• Creates action plans, to ensure that they are implemented in the field and to report them in order to reach the targets of the category under its responsibility
• Manages the trade marketing budget in line with plans, activity efficiencies and strategies, and reports them regularly. Ensuring the effective and correct use of the budgets under its responsibility,
• Researching competition, market and customer dynamics, creating analyzes and action plans,
• Taking necessary actions for painter and clerk penetration and loyalty performance. Monthly reporting and improvement.
• Developing launch schedules ,direct and indirect marketing campaigns, POS materials, promotions materials and event marketing activities in the market together with marketing agencies
• Explore category growth opportunities, conduct frequent market visits to identify in-store execution opportunities
• Closely track and analyse promotion / POS effectiveness and provide measures accordingly
• Communication with the software networks and suppliers,
• Close follow up of technological applications in sector and customers
• Being align with Global AkzoNobel working systems