Digital Marketing Specialist

Mutlu Akü

We are looking for a Digital Marketing Specialist responsible from Local & Global Markets.

JOB DESCRIPTION

• Accountable for delivery of the digital marketing agenda and all digital activities across local and global markets.
• Management of all digital projects & channels.
• Be the ‘go to’ digital expert for the marketing team in topics such as: Search Engine Optimisation, CMS, Google Analytics, Google Adwords, GDN, Social Media Account management, Digital media planning/purchasing and performance tracking.
• Lead the social communication content & calendar for the brand & company.
• Manage, control and update Mutlu brands’ digital assets, e.g. Website, Battery Finder & Dealer Finder tools as well as work together with relevant team members to manage social media accounts
• Support to develop a web communications plan including site design, brand assurance & visitor acquisition.
• Coordinate the creation of digital content (website, blogs and internal mailings) in / out of the company.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
• Support to provide digital customer/consumer knowledge and trends including expert advice how to maximise the digital agenda.
• Accountable for pilots of new technology.
• Managing and leading relationships with web developers/designers as well as digital, social media, performance & digital media planning and purchasing agencies.

QUALIFICATIONS

• Min. 4 years experienced of digital marketing with brand management focus.
• Proven in depth experience in digital marketing (digital expertise a must).
• Full literacy in IT .
• University Degree in Marketing, Digital media or relevant field.
• Fluency in spoken and written English.
• Should be a great communicator, a strong team player, positive attitude and a strong motivation for personal development.
• Learns quickly, is curious and creative.