Local Market Brand & Communication Executive

Mutlu Akü

QUALIFICATIONS

·         Bachelor’s degree (Marketing, Engineering or Business Administration)

·         Experience of min. 8 years brand management and communication career in the automotive,

·         Minimum 2 years of experience of leading team,

·         Strong communication, coordination and management skills, leadership skills and analytical approach,

·         Strong networking skills, both inside and outside the business, coaching skills,

·         Having strong problem solving skills, innovative thinking and Project Management skills,

·         Fluent reading, writing, and speaking in English,

·         Knowledge of brand strategy, brand positioning, creative- media- PR- digital and social media management, Marketing Budget Management & Market Researchs,

·         Experince in B2C and B2B marketing, disciplined brand campaign execution,

·         Experience of working with agencies across multiple channels, working in a matrix organization with complex interfaces,

JOB DESCRIPTION

·         Engagement strategy development for the consumers in-line with the brand strategy

·         Online & offline marketing communication strategy

·         Lead, develop and execute Brand marketing & communication plans,

·         Managing social media channels and web sites.

·         Managing digital marketing actions, SEO management and performance monitoring

·         Media planning & buying (TV, Radio, Digital, Outdoor etc)

·         Coordinate and lead corporate communications activities such as social responsibility projects, product-oriented communications activities,

·         Managing and leading relationships with creative agencies, media agencies, PR, digital and web.

·         Coordinate & execute market research and trademark process

·         Regular and strict monitoring of the annual marketing budget