Trade Marketing Executive

Mutlu Akü

QUALIFICATIONS

·      University degree in Business Administration, Economics or related sciences, MBA is a plus

·      At least 6-8 years of experience in “Trade Marketing” with focus on distributor management  both in local&global, automotive industry experience is a plus

·      Fluent in English; good communication, presentation and writing skills

·      Very good knowledge of MS Excel and other MS Office applications, SAP is a plus

·      Result oriented with strong organizational and planning skills

·      Cross functional and team working skills

·      Creative and analytical thinking

·      Having no restriction of travel both domestic&abroad

·      No military obligation for male candidates

·      Located in Istanbul Asian side or living in near Tuzla-Gebze

JOB DESCRIPTION

·      Search the local&global market trends and set up marketing strategies in order to increase sales and customer satisfaction

·      Prepare trade marketing annual budget plan for each category/brand and track realizations in monthly basis

·      Develope product positioning, pricing tactics to enhance long term brand strategies in different markets

·      Search market growth opportunities, conduct frequent market visits to identify in-store execution opportunities

·      Research competition, market trends and customer/consumer dynamics, creating analyzes and business plans,

·      Works in coordination with the relevant sales channels in order to increase the performance of customers and contributes the determination of the solution actions to be taken

·      Creates action plans and tactics, to ensure that they are implemented in the field and report them in order to reach the targets of the category under its responsibility

·      Contributing to the trade fairs both domestic/international; manage all preperation processes in line with related stakeholders and departments

·      Manage loyalty programs, follow up and analyze the performance of distributors/dealers and set up new actions if necessary

·      Developing new product launch programs, distributor&dealer events, POS materials, promotion materials, trade campaigns in the market together with third party agencies

·       Follow up the distribution procress of all trade marketing materials and investments

·       Collaborate with third party agencies and related departments to ensure that all investments&materials are delivered to the customers&distributors

·      Manage all Turquality processes aligning with stakeholders