Mobile Marketing Specialist

Natum Perakende Hizmetler Lojistik A.Ş.

At Natum Games we're looking for a talented Mobile Performance Marketing Specialist

to join our team in Istanbul. Reporting directly to the CEO, you will manage user

acquisition and retention across several European markets.

For this role, we require someone with deep knowledge in performance marketing for

mobile app users, segmentation and cohort analysis, marketing automation tools and

retargeting. Top-notch strategic, analytical, and creative skills are desired as the role is

expected to significantly impact user performance and drive overall company success.

The ideal candidate enjoys working in a hands-on environment, loves solving problems

and is able to thrive in a fast-paced and execution focused environment.

You Will

• Be responsible for user acquisition and retention across 6+ markets.

• Create, optimize and analyze performance marketing campaigns.

• Optimize towards all post-install metrics (down funnel from install to LTV).

• Assist in defining the UA and retention strategy per GEO, channel and user type.

• Measure the success of all performance campaigns and adopt budgets

accordingly.

Requirements

• 3+ years of performance marketing experience for a mobile app company,

specified in mobile user acquisition, re-engagement, and mobile analytics.

• Superior knowledge of all common mobile ad tech platforms (FB, Google and

beyond).

• Familiar with attribution measurement tools, as well as UA automation tools.

• Expertise in CRM and retargeting best practices.

• Strong analytical knowledge and experience with reporting, driving insights, and

data-driven optimization.

• Strong Firebase & Adjust knowledge and experience is a must.

• Ability to adapt in an ever-changing environment - balancing intense attention to

detail with swift turnaround while working in a collaborative, positive manner.

• Strong drive for continuous improvement.

• Creative and a self-starter.

• Fluent in English

If you believe you match these values, we look forward to meeting you!