Strategic Revenue Manager

Nestlé Waters Türkiye

• Bachelor's degree,
• Minimum 5 years customer, analytical and or financial experience required,
• Knowledge of advanced analytics including pricing and promotion in a CPG, multi-tier pricing environment required,
• Ability to create and deliver advanced analytical models required (Consumer and Financial),
• Should be qualified at MS-Office and ERP applications (SAP, Axapta, Oracle etc.),
• Proficiency in English,
• Should have B class certificate,
• No restriction to travel,
• No military obligation for male candidates.

İŞ TANIMI

• Leads the integrated commercial planning process on behalf of Sales and Channel Category Sales Development Team,
• Setting the general direction for pricing and promotion decisions for portfolio and brand within the competitive landscape,
• Making the right pack and shelf price decisions across customers and channels,
• Defining purpose of price promotion in delivering brand objectives, and degree of promotion intensity in terms of frequency & depth of discount,
• Defining role of each pack with regards to target user, value proposition, pack size role and growth lever and identify opportunities for new/different price/format segments,
• Prioritizing potential brand/product price change opportunities and understand potential pack size gaps in product portfolio compared to key competitors,
• Maximising return on trade investment by improving structure, conditionality and compliance,
• Reviewing structure of trade terms with building blocks and attributes to enhance decision making and enable improve return on investment,
• Understanding net-net prices by customer and assess degree of defendability of trade investment between customers/channels based on size, growth and strategic customer prioritization,
• Improving brand/product or customer/channel mix to maximise Net Net Sales.