Senior Digital Sales and Marketing Specialist

Optimize Technologies Yazılım Ticaret Ltd. Şti.

Optimize Technologies is an Istanbul-based e-commerce and supply chain technology focused consulting company supporting retail and e-commerce businesses in Turkey, Europe, and in the United States. This role will support the digital sales and marketing efforts of a US-based area rug and furniture wholesaler serving mass merchants and e-commerce giants with 15,000+ SKUs. The client is also expanding to the direct-to-consumer sales channel via a new website. In this role, Senior Digital Sales and Marketing Specialist will be reporting to the Head of Digital Sales and Marketing based in the US.

Qualifications:

• Bachelor’s degree is a must. Preferred fields include but not limited to Business, Economics, Statistics, Math, Industrial Engineering, and Systems Engineering, Master’s degree in sales or marketing is a plus,
• Minimum of 5 years of experience in digital sales and/or marketing and e-commerce, and/or digital product management is required,
• 3+ years of experience managing sales-oriented teams is desired,
• 3+ years of experience in retail, preferably in home décor is desired,
• Experience with the Salsify PIM platform is a big plus,
• Hands-on experience with Amazon and/or Walmart, and/or Wayfair is a big plus,
• Experience with JIRA or an equivalent project management tool is a big plus,
• Proficiency in Professional English is a must,
• Excellent proficiency in MS Office Suite,
• Excellent proficiency with Google Marketing Platform,
• 3+ years of experience in SEO and SEM with proven trackrecord,
• Exceptional verbal, written, and interpersonal communication skills,
• Ability to manage workload and conflicting priorities to meet deadlines,
• Project management, multitasking, and analytical thinking skills,
• Proven experience in setting up and driving digital channel KPIs,
• Strong problem-solving and decision-making skills,
• No military obligation for male candidates.

Duties and Essential Position Functions:

• Support the Head of Digital Sales & Marketing in establishing a sales-oriented culture at the organization,
• Support the Head of Digital Sales & Marketing in building organic and paid marketing strategies,
• Support the Finance Department in liaison with the Head of Digital Sales & Marketing in setting up digital marketing budgets across different platforms,
• Plan, create and execute digital campaigns for E-commerce channels and company’s new B2C (direct-to-consumer) website aligned with overall digital sales & marketing strategy,
• Develop and manage the optimization strategy in order to increase sales conversions and engagement,
• Utilize analytics and testing tools such as Google Analytics, GTM, and Hotjar to track customer activity and to optimize experiences and conversion throughout the customer journey,
• Optimize website performance and conversion through reporting and analytics, SEO, and A/B testing,
• Manage daily e-commerce marketing efforts by partnering with creative and e-commerce teams to ensure optimal product assortment, UX, product marketing copies,
• Monthly reporting on website traffic with Google Analytics along with recommendations to achieve and sustain continued improvement in various marketing KPIs (ROI, conversion, awareness, etc.),
• Respond to stakeholder requests via JIRA in a timely manner.

Benefits:

• Remote working opportunity (we are a fully remote company),
• Private health insurance,
• International Working Environment,
• Flexible working hours,
• Continuously learning and development opportunities.