Brand Marketing Manager (Tr, Emea & Cıs)

Panasonic Life Solutions Türkiye

QUALIFICATIONS

• Bachelors’ degree in Finance, Business Administration, Engineering, Economics and/or related disciplines,
• 7 - 10 years of experience in brand management and strategy,
• Experience in digital brand management and content management are an asset,
• Excellent command of both written and spoken English,
• Proficient in MS Office applications,
• Excellent interpersonal skills with a result-oriented approach,
• Strong reporting, analysis and follow up skills,
• Highly motivated and eager to participate in a dynamic work environment,
• For male candidates, military service has to be completed.

JOB DESCRIPTION

• Following and analyzing the developments regarding target audience of the brands, competitors and related sector trends through market research,
• Preparing brand strategies and ensuring the correct implementation of the entire brand management program
• Ensuring brand visibility and representation by planning related activities and organizing events in this direction,
• Preparing, following up, managing and reporting the Marketing Communications budget,
• Preparing, organizing and executing Media Purchasing plans,
• Approving and auditing the compliance of brand use with corporate identity in all sales points and channels,
• Preparing brand digital strategies and ensuring their implementation,
• Analyzing and reporting the results of digital campaigns (Google search, GDN, Youtube) in terms of sales, profitability and/or brand positioning, and providing corrective and improving solutions when necessary,
• Creating an online sales (e-commerce) strategy and implementing an online sales and marketing system together with the relevant business units (IT, Logistics, Finance and Product Management).
• Determining short and long term content strategies depending on the brand strategy and ensuring the management of the website, webpush, blog and social media channels in accordance with this content strategy,
• Creating collaborations in order to increase the brand's awareness and preferenceand ensuring the realization of special projects,
• Managing the team responsible for Marcom, Digital Marketing, Graphic Design ve Customer Relations.