CRM - Loyalty Analyst

Pegasus Havayolları A.Ş.

ABOUT PEGASUS AIRLINES

Pegasus Airlines, Turkey’s leading low-cost airline, has transformed the aviation sector in the country with an experienced team of over 6,000 and by offering its guests affordable and quality services together with a flawless security record.

Believing it’s everyone’s right to fly, Pegasus offers its guests low fares, on-time departures and new more comfortable aircraft as part of its “low cost airlines” model. Pegasus Airlines flies to 111 destinations on its ever-growing network in 42 countries including 35 domestic and 76 international destinations. Pegasus has Turkey’s youngest fleet with an average age of 5.3 years old and average on-time departure performance of 87.74% in 2019 Q2.  Pegasus Airlines is the first airline to have been admitted to the state-subsidised brand-building program Turquality.

Now, we are seeking a CRM-Loyalty Analyst to join our team!

QUALIFICATIONS  

• Bachelor degree - preferably Industrial Engineering, Management Engineering, Statistics, Economics, or Business Administration
• At least 2 years experience in the field,
• Preferably loyalty or segment management experience,
• Strong written and verbal communication skills with competence of grammar and expression both in English and Turkish,
• Analytical, problem solving and multi-tasking skills,
• Strong team player,
• Proficiency in MS Office,
• Preferably SAS Enterprise Guide, SAS MA user,
• SQL knowledge is a plus,
• Residing in Asian side of İstanbul,
• No military obligation or at least 2 years of deferral for male candidates.

JOB DESCRIPTION  

• Understand the design, development and execution of loyalty marketing programs,
• Managing and improving the life cycle of loyalty program members and taking the necessary actions to improve the life cycle,
• Prepare regular analysis to observe the key KPIs of the program and draw up action plans to achieve the objectives,
• Analyze large data sets pertaining to customer behavior and segmentation data and campaign performance,
• Design and implement CRM-based campaigns for the Loyalty Program working closely with rest of the marketing team and revenue management team both to acquire new member and boost the frequency of existing members,
• Manage campaign communication with agencies (eg original advertising text, media, etc.),
• Collaborate with Digital Marketing and IT teams to define features and data requirements to build and enhance the customer experience across all the stages of the customer lifecycle to drive loyalty,
• Working in coordination with the Customer Analytics team and IT teams regarding individual customer & member analysis and data needs,
• Monitor competitor and best-in-class CRM and Loyalty programs, testing and adopting best practices to continuously improve program performance and value,
• Work closely with CRM and IT departments to ensure that the system and the process are working properly.