CRM Specialist

Penti

• Bachelor’s degree in Engineering, Mathematics, Management Information Systems or Statistics,
• At least 3+ years of professional experience in CRM  and Loyalty and Campaign Management role,
• Passionate about CRM and Loyalty Management, planning her/his career in this area
• Experience working with digital data & analytics or loyalty, reward or subscription programs a plus,
• SQL knowledge and programming experience in analytics tools & languages such as Python, R, SAS, SPSS is a plus,
• Efficient team player, multi-tasking and resilient with a strategic point of view
• Excellent communication skills in English,
• Problem solver, proactive thinker,
• Advocate on best practices and emerging trends in CRM.

Job Description

• Prepare and manage CRM & Loyalty Campaigns Budgets,
• Connect with our customers to identify the products and services that will best meet their needs and to build long-term meaningful relationships,
• Plan and schedule campaign content across all CRM channels for deployment optimization, campaign coordination and program delivery,
• Support in campaign briefing, development and execution across CRM marketing channels based on the national promotional calendar,
• Responsible for CRM campaign deployment timelines and act as the liaison with internal teams and external agencies for review and approval of campaign content, including copy, creative and legal requirements,
• Design, implementation and optimization of Loyalty Program inclusive of rewards management and set up,
• Identify new conversion opportunities regarding customer life cycle flows and drive continuously improving customer lifetime value,
• Cooperate with analysing team to create, measure, and report performance metrics regarding automated campaign scenarios,
• Analyze the results of CRM campaign performance in offline and online channels,
• Ideating new strategies at driving engagement and retention,
• Understand key requirements of CRM channels including content creation, audience build and A/B testing for communication channel performance,
• Support colleagues on daily CRM activities.