Trade Marketing Specialist

PepsiCo

University graduate (related Business degree)
1-3 years experience in FMCG, Sales, Marketing, TM
Strong analytical and problem solving skills
Strong planning, organizing and follow up skills
Strong collaboration, communication, influence and impact skills
Team player
Proactive working style and initiative taking
Can do attitude and willingness to take on challenges

Account Agenda Planning

• Planning & executing: Shopper Activation, Promotion, CRM, Customer Incentives, In store Visibility - LKA & ecom Customers: (making decisions & executing actions)
• Supporting TM Manager: Cycle Management: WCCE, Commercial Calendar, Albatros, Discounter Task Force, QCP - executing actions

In Store Execution

• All channels/brands/big bets materials planning & execution - making decisions & executing actions

Execution Tracking

• Reporting & analysis for all channels - executing actions
• E2E Insight into action planning for LKA - making decisions & executing actions

Trade Marketing Strategy

• Supporting TM Manager
  • Cycle Management: ACP, PMR, DMR etc. - executing actions
  • Execution: Channel Budgets, Execution KPIs - executing actions

Incentives & Engagements

• Planning & Executing Brand Engagements - making decisions & executing actions
• Supporting TM Manager for topline and execution incentives - executing actions