DEMANDED FEATURES · Expected to follow trends globally and from other sectors, bringing know-how, best practices to PO, and come up with best in class Digital Marketing operation
· Motivated, resourceful, mature, independent
· Have advanced verbal and written English skills
· Expected to follow trends globally and from other sectors, bringing know-how, best practices to PO, and come up with best in class Digital Marketing operation
·Ability to multi-task in a fast-paced, demanding environment
İŞ TANIMI
JOB PURPOSE· Responsible for assisting to the development and deployment of Digital strategy for PO and all sub-brands in line with the growth and communication strategy
MAIN RESPONSIBILITIES · Assisting in the development and maintenance of all web sites and digital apps for the company
· Leading digital agencies
· Deployment of comms in digital (working together with other relative agencies)
· Building of digital strategy yearly as well as 3-5 year horizon in line with brand plan
· Manages Digital Marketing budget, working with Brand Strategy and Comms manager, aligning on the total budget allocated
· Develops & trains junior marketing team regularly in terms of Digital expertise, keeping all team members up-to-date and motivated about the Digital programme we lead and the Digital World we live in
· Works closely with Brand Strategy and Comms manager, Corporate comms, Research, Loyalty, trade marketing and sales teams