Brand Manager

Peyman A.Ş.

Qualifications

• Bachelor’s Degree in Business Administration, Economics, Industrial Engineering or Marketing Management 
• Min 4 years of experience in marketing, brand development and execution experience; preferably in FMCG
• Excellent command of written and spoken English
• Proficiency in MS Office & Nielsen Answers
• Analytical mind with strong planning and organizational skills
• High interpersonal & excellent communication skills
• Growth and result-driven mindset
• High level of consumer & customer focus
• Ability to work in a fast-moving and dynamic environment
• Completed military service for male candidate
• No restriction to travel

      Job Description

• Create and execute marketing plans by determining the strategies and targets of products and brands
• Build brand portfolio strategy and brand architecture to take advantage of market opportunities
• Manage the entire product line life cycle from strategic planning to tactical activities
• Monitor brand performance; analyze and interpret competition data, category trends and recommend action plans for the brands under his/her responsibility
• Conduct P&L analysis and develop pricing strategies
• Coordinate all brand marketing activities with other departments and third parties
• Control marketing & promotional expenditure within approved budgets
• Manage and coordinate new product development processes to ensure that new product launches are made in line with brand strategies and on time
• Work closely with sales and trade marketing teams to build and sustain commercial excellence of brands under his/her responsibility