Brand Manager

Pladis

• At least 4 years brand management experience in the FMCG industry
• Should be a team player,
• Strong analytical and conceptual skills,
• Dynamic professional with strong leadership and superior communication skills,
• A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets
• Fluent in English
• Completed military service for male candidates

İŞ TANIMI

pladis is home to iconic brands Ülker, Godiva, Flipz, Turtles and McVitie’s . These brands make sweet and savory treats that consumers everywhere recognize and enjoy. As we start on our new journey, we will continue making the biscuits and confectionery people know and expect from these brands, and we will expand their portfolios too. Together we will create new and exciting products as the pladis family – new flavors, new concepts and new ways to share happiness. 

Purpose

We are looking for Brand Manager for our market lead(AC Neilsen Sep2017-Sep2018) brands on pladis Turkey Chocolate Marketing Team. A brief job description of the position and preferred qualifications for the suitable candidates are defined below: 

Key Responsibilities 

• Coordinate all the launch activities under the brand of responsibility,
• Responsible for all the 3rd party relations ATL, BTL, PR, Packaging Agencies,
• Create ideas for communication under the brand of responsibility,
• Responsible for the P&L of the brand,
• Plan and execute with the trade marketing team unique and unrivalled trade support plans
• Develop and implement product roll out plans,
• Coordinate long term brand strategies and planning

Our winning traits and behaviors 

• PURPOSE-LED - Energized by our promise to deliver happiness to the world with every bite
• AGILE - Ever evolving, never satisfied and never standing still
• COLLABORATIVE - Willing to work with others for mutual success, transparent, a win-win seeker
• RESILIENT - Quick to adapt to change, fast learner and persistent in the face of setbacks
• POSITIVE - Self-motivated, optimistic, courageous, and inspiring

Goal 21 is the roadmap for success for the pladis family of companies. It defines the way things are done, and gives us the powerful tools and motivation we need to win, defines what it will take for us to achieve our Central Idea (“to promise happiness to the world with every bite”) and unifies our journey across the wider Yildiz Holding family of companies.

The Product Of Our Combined Experiences, G0AL21 Is An Acronym That Looks Forward To 2021 And Describes Four Powerful Enablers That Will Differentiate Us In The Market, Helping Us To Achieve Commercial Success In Our Markets And Inspiring Us To Win
 

• GOYA - Actively engaging with the wider world, not being trapped in the narrow world of our normal experience
• 0 Defect – Continually raising our standards, not fearing failure if failing leads to being better
• Alignment – Working together towards a common goal while respecting diversity, it is fair decision making not consensus or compliance
• Leader - Aspiring to be the leader in a selected category, geography or market

pladis appreciates your interest and consideration of our company. We regret that we will not be able to respond to every resume submission. Only those candidates who best meet our needs shall be contacted. Again, thank you for your consideration.