Marketing Specialist

PROFEN© GROUP

Established in 1995, Profen is a global group company with an in-house Research & Development center that provides products and services in the following major markets: Communications Technologies, Defence Technologies, Teleport and Satellite Network Services, Broadcast & Media, EPC and Life Sciences. With its headquarters in Istanbul and branch offices in Ankara, Konya and Tewkesbury (United Kingdom), Profen delivers innovative and high technology solutions to customers worldwide.

In charge of producing the appropriate strategy and idea for the corporate image and marketing policy of Profen Group companies by: 

• Managing creative agencies and third parties to carry out marketing communication tools including management of website and social media accounts
• Preparation of content for website, social media, sector magazines, press releases, company brochures and presentations ensuring that all information is accurate
• Executing PR and marketing events by following sector trends in Turkey and abroad and organising exhibitions, customer trips and product trainings and seminars
• Setting up product webinars and sectoral conference via Zoom
• Creating strategies for increasing the reputation and awareness of the company bringing recommendations for shifting the allocated budget to more effective methods
• Determining marketing methods and approaches that will ensure the most effective access to the target audience in accordance with the image, principles and strategy of the company
• Creating regular Marketing progress reports and presentations for the executive board members
• Creating email campaigns and managing CRM software’s to effectively reach the target audience.

Responsibilities;

• Develop and implement marketing plans with maximum efficiency and quality in coordinationwithSales, PD and BD teamsto achieve maximumimpact.
• Responsible for all Profen Group marketing activities(events,trade shows,webinars,, BTL-ATL activities, online and offline projects, etc.)
• Responsible or Profen Group websites, microsites andsocial media accounts,
• Manage  social media and digital agency for daily/monthly content,
• Create presentations, newsletters, press releases, reports and other forms of communication,
• Responsible for all print and digital content for Profen Group,
• Implement online marketing campaigns and track performance including Google AdWords,Linkedin,Facebook ads, and other technologies, asappropriate.
• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
• Create and manage a comprehensive content/editorial calendar (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). 
• Write, proofread, and edit creative and technical content across different mediums.
• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
• Conduct market research and analyze trends to identify new marketing opportunities
• Track, measure, and analyze all initiatives to report on outcomes and ROI. 
• Analyze and report on the performance and efficiency of campaigns.

Qualifications;

• Bachelor's degree in business administration, marketing, communications, or a related field
• 4-5 years of working experience in the same or similar job key activities and responsibilities, 
• Excellent in English in writing and speaking, 
• Excellent professional and soft skills
• Willingness to innovate and embrace new strategies and channels. 
• Excellent organizational and communicationskills to work independently and manage multiple projects with many collaborators and moving parts. 
• Proficient in a variety of platforms and tools for productivity, collaboration, design and more,
• Strong knowledge of various marketing and analytics tools such as, Google Analytics, CRM systems (e.g.MS Dynamics), and content management systems,
• Excellent analytical skills and a knack for data analysis,
• Strong written and verbal communication skills,
• Skilled at writing and editing content with attention to detail,
• Strong prioritization, organization, and project management skills