Company Profile:

Propline is a proptech venture, embedding international real estate brokerage and property management services in technology. An increasing number of people relocate or invest in other countries. Buying and maintaining a property in a foreign country can be a complex and stressful experience for all parties involved. Propline eases the investment and immigration process by providing an excellent variety of choices and services in one digital solution and assists its clients with competence and expertise. Rather than getting confused or feeling lost, it is important for Propline that the customer can feel the excitement of a new beginning and enjoy the process with confidence.

Job Summary:

Reporting into the CMO, the Global Marketing Operations Manager leads and/or executes the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing function.  The successful candidate will pride themselves on managing cross-team communications and processes to deliver measurable and error-free campaigns and projects on time.  S/he will build best-practice processes that strike a balance between flexibility and efficiency.

This is a strategic position owning all processes and systems related to marketing productivity, data quality, marketing tools and technology, reporting and analytics. The role requires an individual who understands and can develop repeatable, scalable processes and has the leadership and communication skills to promote adoption across a global organization.

Responsibilities:

• Work with the marketing specialists in their roles by creating and implementing a standard campaign process to support consistent metrics, lead flow management, compliance to standards, and continuous improvement.
• Project Management: Ensuring all Marketing projects are moving along on time and adjusting timelines with appropriate parties if necessary
• Liaise between product marketing and creative teams for external and internal design projects, make sure that everyone is up-to-date on status of projects
• Assist Creative Manager with project management on collaborative creative projects, including vendor assignment, resource and schedule management
• Work cross-functionally w/key stakeholders (e.g., Marketing, Creative)
• Manage and forecast online budgets supporting geographies
• Identify online media buying opportunities and negotiate tests to determine profitability of online campaigns
• Report and provide key insights ensuring programs are meeting forecasts as well as determining effectiveness of social spend
• Manage relationship with media partners to ensure all media buys are properly set up.
• Prepare project plans, status reports identify risks and resolve issue logs and keep all up to date
• Recruite specialists and sub-contractors if necessary
• Troubleshoot and QA campaigns, workflows, data issues and other key marketing ops functions
• Budget management - for all marketing vendors, incl. vendor set ups and purchase requisition orders.
• Manage monthly expense report
• Liaison and main point of contact between finance/AP and marketing
• Manage vendor relationships

Required Skills / Abilities:

• Previous experience working in a global marketing organization.
• Background in email fundamentals: CAN-SPAM, list management, deliverability, segmentation, KPI’s.
• 3+ years of experience in B2B and B2C Marketing, ideally in property management and real estate industry.
• Experience in using analytics/ business insights to inform decision making
• Experience in pipeline forecasting
• Experience using marketing automation software
• Experience in Sales Engagement Platform
• BSc/BA in business administration, marketing, communications, or relevant field; MSc/MA will be a plus
• Strong supervisory and leadership skills.
• A leader with both creative and analytical capabilities
• Outstanding communication (written and verbal) and interpersonal abilities