Growth (Performance) Marketing Manager

PROPLİNE TEKNOLOJİ YATIRIMLAR A.Ş

Company Profile:

Propline is a proptech venture, embedding international real estate brokerage and property management services in technology. An increasing number of people relocate or invest in other countries. Buying and maintaining a property in a foreign country can be a complex and stressful experience for all parties involved. Propline eases the investment and immigration process by providing an excellent variety of choices and services in one digital solution and assists its clients with competence and expertise. Rather than getting confused or feeling lost, it is important for Propline that the customer can feel the excitement of a new beginning and enjoy the process with confidence.

Job Summary:

We are looking for a Growth (Performance) Marketing Manager, who will be responsible for planning, building, analyzing, optimizing, reporting customer acquisition campaigns and managing all of our growth marketing efforts.

Responsibilities:

• Lead the strategy, execution & innovation of our paid media and social media programs and champion their success across geographies
• Focus on display marketing, paid social and organic social for the brands, including the development and execution of strategies to grow traffic
• Leverage marketing investment to drive traffic and sales to deliver on business expectation
• Drive marketing automation to reduce manual, non-value add processes and bring clarity to the customer journey and cost/return of acquisition and retention
• Build, manage and optimize programmatic marketing programs in partnership with our CRM - Marketing Operations team
• Manage the Performance Marketing KPIs for all web properties and channels
• Act as a strong business manager of the Performance Marketing demand generation channels, including SEM/SEO, retargeting, display, content syndication, paid and organic social media, etc.
• Ensure revenue, ROI, and other business goals are met
• Collaborate with finance and data science to ensure accurate revenue and profit attributions for each of the web properties and channels
• Develop short and long-term strategies, roadmaps and execute day-to-day tactics that increase traffic, revenue, and margins
• Lead all re-marketing; contextual & display media planning, research, analysis, etc
• Manage execution of paid social acquisition across various ad platforms
• Work with internal team to create, execute and optimize campaigns
• Identifying target markets and developing strategies to communicate with them
• Negotiate, develop, monitor and manage delivery of booked campaigns on CPA, CPC and CPM models
• Maintain campaign budgets and monitor delivery and pacing (for all billing across Performance Marketing; SEM, Paid Social and Re-Marketing)
• Collaborate with other cross channel experts on integrated campaigns
• Website: Deliver quarterly website analytics reports utilizing Google Analytics. Offer recommendations for website improvements based on analytics.

Required Skills / Abilities

• Bachelor's degree in Marketing or similar field
• 5+ years of experience in growth marketing, performance marketing, digital marketing or relevant role 
• 2+ years of experience in overseeing the development and execution of integrated programs that leverage a few of the following: content marketing, inbound marketing, SEO, and social media 
• Knowledge of the latest growth practices including paid acquisition, technical SEO, SEM, etc.
• Project management skills with ability to work independently and cross-collaboratively in a fast-paced environment 
• Statistical approach in data-driven decision making 
• Strong written and verbal communication skills with the ability to compile and present cohesive reports with clear action items and insights 
• Sales-driven mindset: you strive to see everything through the lens of our sales team supporting them by driving marketing qualified leads
• Outstanding communication (written and verbal) and interpersonal abilities