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İstanbul(Avr.)

Hibrit

Hibrit

Job Type

Full-Time

Position Level

Medium Level Manager

Department

Marketing

Marketing

Application Count

135 application

Job Type

Full-Time

Position Level

Medium Level Manager

Application Count

135 application

Department

Marketing

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QUALIFICATIONS AND JOB DESCRIPTION

We are looking for a "Product Manager" for our global business partner that operating consumers in small electrical appliances.


Job Description:

Contribute to the economic result of the group of product families on his/her market by:

Being the owner and expert of the product category, to manage and drive the business through adapting and applying the international

product strategy for the brands on his/her market with financial responsibility,

Define the product strategy for his product family on his/her market in line,

Develop and implement product and marketing strategy plans in his/her market under Groupe guidelines, and looking into new business/product opportunities,

Secure a tight cooperation between sales and marketing functions to jointly drive the business,

Manage and develop the brand values of the brands,

P/L responsible for the category, (sales, cons. margin, ATL/BTL)

Be the “expert” of the category,

Understand consumer insights, market trends, and shopper behaviour,

Define and implement product and brand strategy in his/her market based on international guidelines,

Define and manage assortment (permanent + promo + channel management + customer exclusive) and pricing (RSP/NSP) together with Innovation Team, Business Units, and Continent Marketing,

SKU management optimizing the assortment and manage phase-in/phase-out planning,

Manage product launches and build the selling story for use by KAMs,

Provide marketing launch package incl. PR for new product launches using Continent/Groupe material when available,

Develop overall marketing strategies, and define key communication using international guidelines when available,

Support to KAMs on building assortment/promo plan with key customers, and participate in meetings when appropriate,

Drive category management projects with Continent Marketing and local KAMs,

Internal product training.


Qualifications:

Marketing Master or equivalent degree,

Minimum 3 years’ experience as Category/Product Manager within preferably consumer goods industry, small domestic appliances, FMCG or retail marketing,

Fluent English,

Communication and animation and influence capacity,

Agility, flexibility,

Strong analytical and synthesis skills,

Very good creativity,

Good knowledge of distribution,

Advanced knowledge of digital. (social networks, e-commerce, ...)

Preferred Candidate

More than 3 years of experience
Bachelor’s(Graduate)
English(Reading : Advanced, Writing : Advanced, Speaking : Advanced)

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