GENEL NİTELİKLER VE İŞ TANIMI
We are looking for a "Marketing Director" for our Bursa-based business partner, which holds various companies and brands within the conglomerate/holding, such as retail, services, tourism, and textiles.
- Executing all processes within the framework of the marketing and corporate communication plan,
- Leading the creation of marketing strategies in line with the defined objectives,
- Establishing, overseeing, and managing the marketing budget,
- Contributing to sales volume, profitability, and market share goals related to the brand,
- Contributing to product development processes,
- Maintaining category management efforts,
- Preparing the annual offline/online marketing communication strategy and activity plans in alignment with company KPIs,
- Monitoring the company website and ensuring necessary updates are made,
- Closely monitoring digital trends and consumer insights, and leading the integration of identified insights into brand communication activities,
- Generating projects by tracking industry trends,
- Identifying strategic brand partnership opportunities, planning and executing projects,
- Collaborating with research firms in designing customer insight studies such as brand perception, awareness, usage, and preference, and developing and managing necessary strategies and actions from research results,
- Managing relationships with advertising, media, PR, and research agencies.
- A graduate from relevant departments of universities,
- Experienced in PR, Advertising, Corporate Communication, and Brand Management,
- Capable of managing our brands' awareness, visibility, and reputation,
- Able to analyze the industry and potential markets effectively,
- Proficient in all processes of digital marketing,
- Competent in managing Social Responsibility and Sponsorship projects,
- Skilled in developing and managing campaign and business development strategies,
- Strong in interpersonal relationships and communication,
- Proficient in English.