Digital Marketing Specialist

RIXOS HOTELS

We are looking for a team player who is going to be placed as "DIGITAL MARKETING SPECIALIST" for Rixos Hotels’ subbrands which are Rixy Club (for Kids), Anjana (Welness&SPA) and Sports Academy. The position will be located in our International Tourism Sector section of Marketing Department CHQ Office in Antalya.

The Digital Marketing Specialist will provide strategic support, guidance, and expertise across the vertical and regional markets we serve to scale impact of digital marketing. This role will maximize the impact of paid media to drive ARR through full funnel paid media campaigns.

• Assist in creating a long-term program plan designed to accomplish specific business goals such as driving awareness, leads, pipeline, and bookings.
• Assist with paid media campaigns spanning multiple channels and tactics, including strategy, setting requirements, execution, and reporting.
• Inform data sources, audience targeting, channels, offers and content to drive customer acquisition across digital channels.
• Provide tactical feedback to different campaign stakeholders regarding areas of optimization, including conversion rate optimization of landing pages, SEO recommendations, creative approaches, and more.
• Coordinate execution of campaigns with delivery partners such as agencies.

• Design and implement digital marketing campaigns aligned with various business goals (SEM, Social Media, Email, Display etc.)
• Participate in end-to-end digital projects.
• Ability to continuously A/B test, optimize and deliver new approaches based on the results.
• Cooperate with Marketing, Brand and Sales teams to ensure brand consistency.
• Suggest and implement digital marketing methods to increase profitability.
• Monitor and report on ROI and KPI’s.
• Stay up-to-date with digital media developments and emerging technologies.
• Experienced in analysis and reporting tools like Google Analytics, DataStudio etc.