Marketing Director

Rixos Hotels

We are searching candidates for the “Marketing Director” position available at the Rixos Hotels’ Head Office, which is an International Hotel Group in tourism sector.

• Site (s) Marketing & Brand Management
• Needs detection w/stake holders
• Key Accounts Relationship Management
• Detecting, Creating, Determining content assets
• Collecting & Fulfilling and Organizing stake holders needs and related traffic management.
• Unification of creative and content needs & solutions.
• Agency day2day management of supervision.
• Creative Agencies day2day communication
• Assist to consolidate reports, newsletters, marketing calendar updates and global sample orders.
• Support brand events, conferences, and meetings.
• Support international markets by providing creative files and information that they need.
• Develops and drives marketing programs reflective of brand strategy.
• Plans, manages and executes the department’s content strategy including social media, video production, website and public relations.
• Act as “Brand Bodyguard”.
• Planning & Supervising of own media with context suppliers and application teams.
• Liaise with all parties to guarantee adequate planning, execution and monitoring of marketing activities.
• Provide recommendations for future strategic initiatives through competitive analysis.
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, Youtube Studio, Facebook Analytics, Riva IQ, Data Studio)
• Identify, evaluate, create and develop tourism opportunities such as co-marketing, cross promotion, brand integration and consumer experiences.
• Identify audience insights, increase market share across key audiences to drive visits and maximize opportunity for repeat visits through effective guest experience, annual pass sales, campaigns, upsells, add-ons and product development.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail etc.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Undertake individual tasks of a marketing plan as assigned.
• Build strategic relationships and partner with key industry players, agencies, tour operators and vendor.
• Oversee and prepare marketing material, from website banners to hard copy brochures and case studies.
• Develop marketing actions & projects, including company websites and social media.
• Analyze data to determine campaign efficiency management team
• Assist in preparing the monthly & annual Marketing Plans, and ensuring that marketing objectives are achieved, measured and analyzed.
• Analyzing booking patterns and market trends.

• University graduate
• Fluent in English & Turkish, Russian (advantage)
• At least 5 years of experience in sales & marketing
• Excellent communication skills and ability to work in a team environment.
• Strong digital marketing & e-commerce skills 
• Experience with OTA ( Booking, Expedia & trip advisor)
• Skills in budget management
• Skills in project management, coordination, marketing & brand communication
• Ability to multi-task effectively
• Skills in on site & UX operations
• Computer skills in MS Word, Excel PowerPoint, Keynotes and Photoshop (preferably)
• Strong knowledge of revenues & analysis