Social Media Specialist

Sadık Group Yatırım İnş Ve Tic LTD ŞTİ

Roles and Responsibilities of a Social Media Specialist

Management of Social Media Channels

 1-A social media specialist manages all the social media channels of a company or organization including Facebook ads, Youtube, Twitter, Instagram, Pinterest, LinkedIn, Google+, etc.

2-responsible for ongoing updates about the brand and service of the company in social media accounts to engage customers.

Creating Brand Awareness

3-produce content for all social media channels and responsible for brand awareness and promotion to gain their audience satisfaction and to engage them.

Set Targets

4-set standards that you have to meet. Insufficient website traffic, declining customers retention, poor online reputation, slow sales, weak brand awareness are all the challenges that a social media specialist can face initially but their job is to overcome all these and set realistic targets.

 Tracking Social Media Influencers

 5-track the relevant social media Influencers for their brand or company so that they can enhance your overall brand reputation and extend your reach through influencer channels.

Keep Up to Date with any Social Media Trends

6- responsible for tracking all the changing social media trends.

Assist with Social Media Performance Report

7- Prepare report which includes the data and stats that matter to you, the timeframe (like weekly, monthly, quarterly, from campaign start to end) that is most valuable to the company.

Planning of Marketing Strategies to Help Drive Traffic and Engagement

8-responsible for assisting with the planning of marketing strategies to grow online sales and traffic and engagement.

Others roles

9-Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram and Google+ and engage with social media users

10-Assist with the general day to day administrative tasks.

11-Producing a consistent brand message across all the social media channels.

12-Regular monitoring the competitor social media sites and creating an analysis report.

13-Creating and promoting company blog on a weekly basis.

14-Working with other departments to develop social media timelines that coincide with the product release, ad campaigns, and other brand messages.

15-Coordinating social media messages with advertising departments, the brand management team, and annual company goals.

16-Analysing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor’s data.

Social Marketing specialist requirements

• 3 years of experience in Digital Marketing.
• Hands-on experience in Photoshop &video editing and Graphic skills is a must.
• Critical thinker and problem-solving skills
• Team player.
• Very Good time-management skills.
• Great interpersonal and communication skills.

Conclusion

Your core role as a social media specialist is to support the team, working proactively to meet your deadlines and to work as an organized multi-tasker. You need a lot of passion, outside and inside the box, creative thinking and strategic mind to be smooth in this particular role.