Senior Customer Analytics Specialist

Sampa Otomotiv San. Tic. A.Ş.

SAMPA Automotive, a leading global manufacturer of commercial vehicle aftermarkets, was established in 1994. Developing and testing 52,000 advanced quality parts for OEM and independent aftermarket, SAMPA exports to 160+ countries.

SAMPA focuses on prioritizing quality, enhancing customer satisfaction, and applying technical innovations by working with the brightest experts in their respective fields.

What we are looking for?

We are looking for a Senior Customer Analytics Specialist that will report directly to CRM Director based in Samsun, Turkey.

The ideal candidate will have experience in marketing and sales strategies. If you are satisfied to work with data, creating analytical reports and supporting your colleagues, this job is for you!

Job Description

The successful candidate will be able to:

• Prepares market research by deep diving into customer data and creating insights in order to develop marketing and sales strategies in the automotive aftermarket industry,
• Develop and implement a cross-channel CRM strategy focused on driving engagement and loyalty with new and existing customers,
• Collaborates with internal teams (especially Sales) to identify opportunities to enrich/cleanse current data,
• Makes product /market / customer-based segmentation and SWOT analysis,
• Delivers of high-quality reports and insights on all available internal and external data to support regional and individual business unit’s decision-making,
• Assist in leading the thinking around how to evaluate market intelligence that works best for different markets, customers and products,
• Competitive Analysis: identify key industry competitors and evaluate their strategies to determine areas of opportunity,
• Support Sales representatives and relevant employees in shaping the future of their business growth roadmap through data-driven projects,
• Monitor relationships with customers through CRM systems,
• Ensure the CRM system is acting as an effective tool for analyzing market data,
• To ensure the management of all projects for the customer (increasing data quality, increasing satisfaction and loyalty, etc.) and developing projects in related fields,

What do we expect from you:

• BA/BS degree in related fields,
• Minimum 2 years of experience in CRM, campaign management, data analysis and reporting or equivalent strategic consulting experience,
• Well organized, passionate, self-motivated and customer-oriented,
• Analytical Thinking & Customer focused,
• Experience in Automotive or manufacturing industry is a plus,
• Proactive, self-starter with the ability to multi-task and work independently at all levels,
• Experience in ERP tools especially SAP knowledge is a plus,
• Experience in quantitative research, Artificial Intelligence and Machine Learning,
• Familiar with relevant methodologies for understanding and interpreting customer behavior and Customer interactions with technology,
• Excellent command of written and spoken English,
• Good command of MS Office Applications,
• Familiar with end-to-end data management and visualization tools.

Join us now and become a part of our fast-growing global company where you always be empowered to work and progress in a collaborative and friendly environment.