eCommerce and Loyalty Specialist

Schneider Electric

• Bachelor’s degree in Engineering, Economics or Administrative Sciences with at least 2 years of related work experience
• Knowledge of B2B marketing and e-commerce
• Strong understanding on both digital marketing and digital analytics
• Knowledge of Google Analytics
• Knowledge of SEO, SEA, B2B social media marketing
• Understanding of HTML, CSS and Javascript
• Experience on SQL is advantage
• Fluence in English
• Good communication skills
• Risk and stress management skills
• Analytical and creative
• Self learner & starter

İŞ TANIMI

• Taking part in measurement strategy creation for digital assets (websites, mobile applications etc.), from data collection to tool selection, implementation to reporting
• Working on analytics tools such as Google Analytics, Adjust etc. to convert data into actionable insights
• Managing campaigns and promotions to increase web traffic, activeness, number of buyers and retention,
• Analyzing and forecasting the traffic in terms of channel, source, category and segments via web/mobile analytics tools,
• Data driven approval of customers to be granted to shop through eCommerce platforms
• Managing the product information and assets on eCommerce platforms
• Managing the external parties (agencies, tool partners),
• Working with developer teams for measurement design, marketing code implementation via tag management systems such as Google Tag Manager etc.
• Building A/B/n test hypotheses for websites to improve performance and user experience, and performing tests via tools like Google Optimize etc.
• Co-working with IT, UX/UI design, finance and sales teams.