Dijital İletişim Uzmanı

Şişecam

Şişecam was founded in 1935 to establish Turkey’s glass industry in line with the vision of Mustafa Kemal Atatürk, the founder of the Turkish Republic. Today, Şişecam is a strong global player in the fields of glass and chemicals. Şişecam is the only global company operating in all core areas of glass production – including flat glass, glassware, glass packaging and glass fiber. Currently, Şişecam ranks among the world’s top two manufacturers of glassware and the top five producers of glass packaging and flat glass. Şişecam is one of the three largest soda producers in the world and the world leader in chromium chemicals.

Şişecam plays a leading role in the flat glass, glassware, glass packaging, chemicals, automotive, glass fiber, mining, energy and recycling business lines. Şişecam operates production facilities in Germany, Italy, Bulgaria, Romania, Slovakia, Hungary, Bosnia-Herzegovina, Russian Federation, Georgia, Ukraine, Egypt, India, and the USA in addition to Turkey.

Şişecam is taking major steps towards its goal of becoming one of the world's top three manufacturers in its main fields of activity. Driven forward by its highly competent human resources and smart technologies, Şişecam is continuously transforming its digital infrastructure and corporate culture taking into account the needs of the future. With 86 years of experience and 22,000 employees, Şişecam conducts production activities in 14 countries on four continents and operates a sales network in more than 150 countries worldwide.

Şişecam is moving forward on its growth journey in line with its Global Excellence strategy and powered by an inclusive approach that supports the development of its entire ecosystem. Şişecam takes responsibility for protecting the planet, empowering society and transforming life with its CareforNext strategy, which is compliant with and centered around the United Nations Sustainable Development Goals. Şişecam uses all its experience and competencies to promote sustainable development in every aspect.

We are looking for a Digital Communication Specialist to take part in Şişecam Headquarters –Communication Team in Tuzla / Istanbul. The ideal candidate would have the following qualifications:

·        Bachelor's degree in Business Administration, Economics, Social Sciences, Industrial Engineering or a related field

·        5+ years experience in a related field

·        Proven SEO and SEM experience, managing campaigns across multiple-digital channels Experienced in Social Media and Content management

·        Ability to adapt to the evolving requirements of e-commerce sales

·        Strong understanding of e-commerce trends, strategies and fundamentals

·        Have an understanding of emerging technologies in the context of communication

·        Experience working with key campaign management tools and platforms (Amazon ads, Google Analytics, Adwords, Facebook Business Manager etc.)

·        Inclined to omnichannel projects /and campaigns -retail experience is preferred

·        Excellent command of English

·        Strong communication skills and a good team player

·        No restrictions to travel in and abroad

JOB DESCRIPTION

·        Supports agency selection process to assess the media production and buying agencies

·        Takes lead on execution of digital paid media campaigns across multiple channels, including Linked-In, Facebook, YouTube and paid search

·        Focuses on improving performance of digital media across channels with the ability to optimise activities in real time to ensure KPI targets are achieved

·        Plans and follows up digital marketing campaign communication activities and runs always-on communications to reach target audiences

·        Aligns advertisement objectives with marketing communication strategy

·        Finalizes the media content created and releases the content for communication

·        Monitors digital performance with search engines, functionality, speed and design

·        Reviews the metrics and KPI assessment with Measurement & Reporting