Marketing Communications Specialist

Şişecam

Şişecam was founded in 1935 to establish Turkey’s glass industry in line with the vision of Mustafa Kemal Atatürk, the founder of the Turkish Republic. Today, Şişecam is a strong global player in the fields of glass and chemicals. Şişecam is the only global company operating in all core areas of glass production – including flat glass, glassware, glass packaging and glass fiber. Currently, Şişecam ranks among the world’s top two manufacturers of glassware and the top five producers of glass packaging and flat glass. Şişecam is one of the three largest soda producers in the world and the world leader in chromium chemicals.

Şişecam plays a leading role in the flat glass, glassware, glass packaging, chemicals, automotive, glass fiber, mining, energy and recycling business lines. Şişecam operates production facilities in Germany, Italy, Bulgaria, Romania, Slovakia, Hungary, Bosnia-Herzegovina, Russian Federation, Georgia, Ukraine, Egypt, India, and the USA in addition to Turkey.

Şişecam is taking major steps towards its goal of becoming one of the world's top three manufacturers in its main fields of activity. Driven forward by its highly competent human resources and smart technologies, Şişecam is continuously transforming its digital infrastructure and corporate culture taking into account the needs of the future. With 86 years of experience and 22,000 employees, Şişecam conducts production activities in 14 countries on four continents and operates a sales network in more than 150 countries worldwide.

Şişecam is moving forward on its growth journey in line with its Global Excellence strategy and powered by an inclusive approach that supports the development of its entire ecosystem. Şişecam takes responsibility for protecting the planet, empowering society and transforming life with its CareforNext strategy, which is compliant with and centered around the United Nations Sustainable Development Goals. Şişecam uses all its experience and competencies to promote sustainable development in every aspect.

We are looking for a Marketing Communication Specialist for Paşabahçe –MarCommTeamin Tuzla / Istanbul. The ideal candidate would have the following qualifications:

•  Bachelor's degree in Business Administration, Economics, Social Sciences or a related field
•   5+ years experience in a related position
•  Global brand and retail experience is preferred  
•   Excellent command of English and advanced knowledge of MS Office programs
•   Excellent verbal & written communication and presentation skills.
•   Self-motivated, flexible, hard-working and familiar with multiple tasks
•   Partner with cross-functional teams to plan & execute commercial marketing campaigns across key seasonal moments that include development of strategy, and creative concepts.
•   Experienced in e-commerce communication management and e-mail marketing
•   Solid experience in managing ATL and BTL activities
•   Deep understanding of digital communication channels, influencer marketing, creative campaign strategy and social media management
•   Experience & deep knowledge in retail experience is a bonus

JOB DESCRIPTION

• This role is to initiate, coordinate and execute communication strategies of Paşabahçe.
• Developing, coordinating and implementing the annual marketing communication calendar, content, and storyline through all communication channels and materials for establishing coherent internal and external messaging and brand equity.
• Manage retail seasonal MarComm and Promotion campaigns in all communication channels.
• Day-to-day responsibilities include developing communications strategies, managing owned, earned channels such as websites, social media accounts, blogs, publications with an efficient yearly calendar and monthly planning in line with related brand guidelines, leading presentations, and driving the approval processes includes coordinating third-party agencies.
• Generate and deliver brand story to create public opinion, through multiple channels such as social media, web, blog posts, press releases, interviews, contacts with opinion leaders etc.
• Work with the related agencies to design and implement marketing communication contents in line with brand positioning and strategies.
• Work closely with sales & category management