Digital Marketing and Growth Expert

Someka Bilişim Teknolojileri Ltd. Şti.

JOB SUMMARY

At Someka we create digital products and ready-to-use Excel spreadsheet templates for global markets. We are now looking for a digital marketing and growth expert to create content, analyze data and optimize various online marketing channels. We are looking forward to receiving applications from professionals who have a robust experience working at global scale.

RESPONSIBILITY AREAS

CRO and Data Analytics: Analyzing user behaviour with tools like Hotjar, Mixpanel and Google Analytics. Interpreting data and planning actions to increase conversion rates.

Content Creation: Writing product descriptions, preparing images and recording videos for our products. Improving existing website content in terms of narrative flow and grammar. Preparation of visuals (flow charts, comparison tables etc.) to be used in marketing activities when necessary.

Outreach & Link Building: Finding high DR backlink opportunities with SEO tools like Ahrefs, Semrush. Preparing outreach compaigns. Establishing brand image, improving presence and making collaborations at globally popular communities such as Quora, Reddit and IndieHackers.

Email Marketing: Writing, designing, sending, tracking and optimizing the email campaigns by closely following the latest trends, tips and best practices.

Affiliate Channel: Finding affiliate partners. Managing the onboarding process and tracking their success. Chasing new opportunities at untouched channels.

Customer Support: Answering customer questions and complaints via live chat and emails on a daily basis by making appropriate referrals.

REQUIREMENTS

• BS or MS degree from reputable universities
  
• Having at least 4+ years of digital marketing experience at global scale
• Excellent command of English language
• Very strong SEO know-how and past experience working with Ahrefs (or SEMrush), Google Analytics and Search Console.
• Active on worldwide marketing communities and relevant subreddits. Familiar with PPC fundamentals, sales funnels, A/B tests, landing pages and can create a content marketing strategy.
• Having worked with Wordpress in the past (basic HTML/CSS/JS skills is a plus) and comfortable working with Microsoft Office applications (good Excel skills is a plus)

HOW WE WORK

The work we do is quite innovative and growing nicely with digital world trends in a niche area. Therefore, we don't care about hierarchical relations or dress-code regulations in our working environment; instead we focus on creativity and hard work. 

Regarding Your Application:

In your cover letter, please write down a short paragraph in English explaining why you are interested working at Someka and why you are suitable for this position.