Digital Marketing Manager

Supplementler.com

We are looking for a "Digital Marketing Manager" to be based in Maslak/ Istanbul.

Reporting directly to Marketing Director. The position will be responsible for the following tasks and duties:

Requirements:

• Bachelor's degree in Engineering, Statistics, Mathematics, Marketing and/or related departments,
• 8 years of experience in performance based digital marketing, preferably at an e-commerce company,
• A strong understanding of analytics, automatization and optimization tools,
• Experience with managing and optimizing online marketing tactics with an emphasis on efficient spending to generate high ROAS,
• Having mobile app marketing channels experience, (CPI-based experience is a plus)
• Knowledge in Google Analytics, Adjust, Firebase, Ms Excel and other third-party tracking tools is necessary,
• Ability to manage and track marketing budgets / forecasting and detailed reporting,
• Experience in dealing with different data sources with a focus on best practice data- driven marketing practices,
• Working knowledge of Web and Digital marketing analytics,
• An excellent level of written and spoken English.

Key Responsibilities:

• Responsible for the performance, budget and management of paid acquisition channels; Google Ads, Facebook, Criteo, Market Places ads and other biddable media,
• Working on performance marketing activities on daily routine for achieving weekly / monthly performance marketing strategies for our websites and mobile apps,
• Analyzing the output of performance marketing campaigns and to improve return on ad spend,
• Utilize strong analytical ability to evaluate end-to-end e-commerce customer experience, user journeys and behaviors,
• Daily follow up on our alert systems (Millimetric), taking necessary actions and providing information to stakeholders about the actions,
• Stay up to date with the latest trends and products in the Paid Search / Paid Social & Programmatic Buying universe and discuss potential opportunities with the team,Ensuring timely delivery of weekly, monthly, quarterly and annually reports,
• Collaborate with the Product and IT teams to develop digital marketing plans,
• Leading third party agencies.

Knowledge, Skills And Abilities

• Strong analytical/problem solving skills
• Strong communication skills
• Proven project management experience
• Forward thinking, innovative mindset
• Strong know-how with different data sources and data-driven marketing best practice