QUALIFICATIONS AND JOB DESCRIPTION
Job Purpose:
The Snr. Product Manager (Snr.PM) is responsible for developing and leading Takeda’s established Hemophilia products and new brand expansion therapies; by developing, localizing and executing objectives, strategies and tactics to ensure best access to established therapies, while achieving launch excellence and organization readiness for new therapies.
Snr.PM is accountable for maximizing brand’s access to patients through supporting the implementation of market access initiatives whilst ensuring revenue and profitability generation. Snr.PM will act as the comm
- Across cross functional stakeholders,
- Coordinate commercial activities across the area and working closely with the area commercial lead to ensure global alignment
Principle Accountabilities
- Adherence to Takeda corporate governance and industry code of conduct: Align with the values and vision of Takedaism. Ensure all programs are in compliance with Takeda business practices
- Champion the brand: Champion the brand within the LOC to ensure management buy- in and act as the liaison between LOC Cross functional teams with the area leadership
- Drive launch readiness: Lead the successful implementation of pre-launch & launch initiatives in line with the Takeda launch readiness process
- Business analytics: Collate (e.g. Market research, competitive intelligence) and integrate (e.g. with sales, KPIs, P&L) data critical for business growth and sustainability. Translate data into insights for commercial decisions
- Business Planning: Define strategy, develop and execute the Strategic Brand Plan and the 3-Year Medium Range Plan (MRP). Provide active input and feedback into the development and review of Area brand plans and financials
- Drive Performance: Ensure the LOC achieves revenue targets and ensure profitable growth
- Budget Tracking: Prepare and monitor functional budget for all initiatives related to the brand
- Commercial Excellence: Provide marketing support to the LOC team to improve the implementation of brand strategy and drive operational excellence. Support sales force effectiveness (SFE) through targeting, segmentation and prioritizing. Ensure brand KPIs are on track in line with area and regional guidance
Education & Experience
- University Degree
- Fluency in English
- 8 years of relevant experience, at least 4 years of marketing experience with a preference for demonstrated success that includes development and implementation of strategic and tactical marketing plans
- Hematology experience preferred. Ability to work with complex scientific information in conjunction with internal MD/PhD level colleagues as well as with external key opinion leaders
- Previous experience in launching products, and exposure to pharmaceutical product development and brand marketing are preferred
- Excellent presentation, analytical and communication skills (both written and oral)
- Multi-customer marketing experience to include payer, clinician, hospital, and patient segments preferred
- MENTAL AGILITY: Comfortable with complexity and ambiguity, finds solutions to tough problems, has broad interests, highly curious.
- RESULTS AGILITY: Delivers results (even in tough situations), resourceful, inspiring, has significant presence, builds high performing teams
- PEOPLE AGILITY: Can work easily with a diversity of people, politically agile, skilled communicator, manages interpersonal conflict well
- CHANGE AGILITY: Constant tinker (never satisfied), introduces novel perspectives, enjoys leading change efforts, willingly takes heat of any resistance to change
- SELF-AWARENESS: Insightful, reflective, clearly understands personal strengths and weaknesses, actively seeks feedback, sensitive of impact on others