Customer Analytics Specialist

TATİL SEYAHAT TURİZM A.Ş. - DETUR

Responsibilities:

• Filling up the flights due to occupancy targets
• Determining target customer groups for Omnichannel Acquisition and Retention Campaigns in a competition point of view
• New Acquisition campaigns inc. co-branded and/or B2B and win-back offers with communication plans
• Retention actions inc. loyalty programs and churn offers with communication plans
• Researching and maintaining knowledge of emerging technologies and how they may optimize current business practices
• Building, planning, organizing, and implementing actionable segment strategies; fully understand key markets, customers, and market environment

Qualifications

• Bachelor’s Degree in Statistics, Engineering, Mathematics, Econometrics, Business Administration or equivalent, Master’s Degree is a plus
• 3+ years of experience in customer analytics, multi-channel marketing, segmentation
• Experience with data visualization tools (Tableau, QlikView)
• Ability to manage and report conversion analytics & CLTV
• Ability to manage revenue and segment with P&L responsibility
• Web analytics knowledge (Google Analytics)
• Preferably experienced in Travel / E-commerce sectors, have knowledge about Web technologies
• Analytic thinking, mindset and approaches with relevant background
• Written and presentation skills in English
• For male candidates, completed military service