CRM | Segment Management - Senior Specialist

Tatilsepeti.com

This is a critical role within the Marketing Organization with major responsibilities:

Management of segmented customer retention strategies to increase customer lifetime value (LTV) 

• Analyze customer data, enrich Tatilsepeti database
• Create intelligence from data, contribute to marketing strategy
• Build meaningful and actionable customer segmentation
• Create an engaging digital customer experience utilising personalisation and dynamic content at all touchpoints
• Drive increased repeat purchase, cross-sell and upsell
• Design and manage the loyalty program

Ownership and execution of all 1to1 omnichannel communication  

Design triggered communications around specific behaviours and key data points

Utilise AI / deep learning algorithms; review technologies and explore new developments

Qualifications
Bachelors Degree in Engineering, Marketing or Business
Minimum 5 years experience in CRM / Retention / Segment management
Experience of running data-driven digital marketing campaigns
Experience in customer segmentation and customer analytics
Data visualization tools (Tableau, QlikView) experience
Google analytics, web analytics tools experience
Highly analytical
Customer oriented
Can do attitude
Highly motivated to learn, grow and make an impact
Fluent English