Digital & Marketing Specialist-Longines

THE SWATCH GROUP TURKEY SAAT TİC.LTD.ŞTİ.

Responsibilities

• To lead all digital, marketing and communication process of the Brand and in coordination with Longines HQ
• Expected to lead all digital, marketing and communication projects
• Follow up of digital execution and digital consumer trends
• Coordinate development of social media campaigns and increase engagement rate of social media accounts
• Evaluate project processes, develop/follow timetables related to business objectives
• Optimization of lead management process, including media management, website design and A/B tests
• Lead reporting and performance analyses in digital and mobile campaigns
• Manage and optimize digital performance channels
• Monitoring CRM, e-mail, and digital platforms during/after marketing campaigns

Requirements

• University degree in Marketing Communications, Advertising or related sciences
  
• At least 5 years of experience in marketing with focus in digital marketing
• Fluency in written and spoken English
  
• Excellent communication and writing skills
• Very good knowledge of MS Excel and other MS Office applications
• Has a good understanding of digital marketing tools and channels; such as web analytics, content management, SEM, display, e-mail marketing tools
• Detail oriented with strong organizational and planning skills
• Cross functional and team working skills
• Creative and analytical thinking
• No military obligation for male candidates