Digital Marketing Specialist

TheLifeCo Wellbeing

TheLifeCo is the leading health and wellness company in Turkey with its wellbeing & detox centers and growing product portfolio. Our team at TheLifeCo is highly energetic, motivated, and always looking for a new challenge! If you are looking for a place to grow, make a difference and have fun while doing it, TheLifeCo is the place for you.

We are searching for a “Digital Marketing Specialist” to join our team at TheLifeCo Wellbeing Antalya Center, Bodrum Center or Istanbul Office. Our wellness center is open all year round.

Qualifications

• Minimum 2 years of experience in performance marketing
• Preferably knowledge of tourism sector,
• Experience working with tools like Ahrefs, Semrush, Screaming Frog, Hubspot etc.
• Expertise in managing digital marketing campaigns across various channels such as Google Ads, META. Yandex
• Good knowledge of web analytics tools (GA4, Google Optimize, Google Tag Manager, Hotjar etc.),
• Experience in managing and tracking digital marketing budget and reporting.
• Tracks KPIs and distributes budget accordingly

Responsibilities

• Manage, review, and perform daily account responsibilities associated with key platforms (Instagram, Facebook, Youtube, Google Search, Google Display, Yandex etc.)
• Deliver excellent operational, optimization and reporting skills with team
• Familiar with Google Analytics and Google Tag Manager
• Managing all other supportive digital marketing tools such as Hubspot with hands-on approach
• Track digital investments and results according to yearly, monthly plan
• Self-motivated and eager to learn about technological developments and wellness oriented lifestyle
• Follow the wellness sector platforms and benchmarks for new market trends