Marketing Manager

TİRYAKİ AGRO GIDA SANAYİ VE TİC.A.Ş.

With a 50-year experience in the agricultural commodity sector, Tiryaki is the largest agricultural commodity trading company in Turkey which adds value to agricultural commodities with managing the supply chain efficiently. Tiryaki ensures the products cultivated all around the world reach our table productively. We are looking for a Marketing Manager to join to the Marketing Organization.

The Marketing Manager will be responsible for the following:

·       Develop and execute medium and long-term marketing strategies of the category they are responsible, in order to achieve the growth, profitability and market share targets

·       Propose and monitor marketing mix strategies to build an integrated and engaging consumer brand experience

·       Activate Brand Essence and Vision through deep dive on market research studies

·       Leading new product development processes by following market dynamics, domestic and global consumer/market trends

·       Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation.

·       Develop and update consumer and shopper portrait, understands in store environment, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.

·       Implementing the Marketing Plan; To effectively plan and perform the ATL, BTL, Digital Communication activities of the category for which he/she is responsible.

·       Effectively manage the A&P budget and the P&L of the category for which he/she is responsible.

QUALIFICATIONS:

·       Bachelor’s degree in Business, Marketing, or a related field ( (MBA degree is a plus),

·       Min 8 years of experience in marketing in FMCG companies,

·       Fluency in English,

·       Proficiency in MS Office programs,

·       Result oriented,

·       Strong strategic and analytical skills,

·       Creative and innovative,

·       Experience in team management,

·       Strong team player with leadership qualifications,

·       Effective communication and time management skills.

·       Self-motivated, worked under pressure and ambiguity, and able to thrive in a results-driven environment

·       Having no restriction to travel