Marketing Manager

UBM İstanbul

The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.

You’ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.

Key Responsibilities

• Collaborate with the team to plan and deliver marketing campaigns in line with business objectives
• Identify the target universe and key segments within the target universe
• Develop personas, value propositions and messaging for each of the key segments for each product
• Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media
• Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)
• Manage costs and optimise spend across marketing channels and prove ROI
• Manage marketing agencies (social, PPC or other) to effectively deliver
• Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging
• Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards
• Track and analyse consumer behaviour and adjust campaigns accordingly
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel
• Monitor and recommend adjustments to the digital marketing activity based on performance metrics
• Manage the Content Calendar to ensure delivery through the most relevant channels (website, email marketing, social media, digital marketing, direct mail etc.)
• Manage the PR plan (internal or external) and liaise with the event manager/event director
• Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost
• Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion
• Oversee the design and production of all marketing collateral to be determined within the marketing plan
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards

Qualification

•  University/Master degree in Marketing or certified marketing qualifications
•  Minimum 5+ years proven experience in marketing management delivering products to market ––physical or virtual events or digital solutions i.e. news, data or intelligence products
•  Extensive knowledge of marketing strategies, channels, and branding
•  Experience in the events industry or similar fast-paced environment
•  Experience of using marketing automation technology 
•  Experience of working with CMS platforms (but coding knowledge not required)
•  Experience of social media listening and sentiment analysis
•  Experience in marketing analytics and reporting platforms
•  Ability to quickly learn new technologies and tools
•  Up to date with the latest trends and best practices in marketing and analytics
•  Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance
•  Excellent communication and influencing skills
•  Strong copywriting skills and attention to detail
•  A growth mindset and highly proactive
•  Ability to work under pressure
•  Collaborative
•  Adaptabile
•  High degree of cultural awareness, working with a global team