QUALIFICATIONS AND JOB DESCRIPTION
About UsVideojet Technologies (a Danaher company) is the leading provider of product and case coding solutions to a wide range of industries including food, beverage, pharmaceutical, personal care, electronics, chemical, and aerospace. Our Uptime Peace of Mind® brand promise means Videojet listens to our customers’ needs and provides the right equipment, supplies and software combined for reliable performance. As the global coding and marking leader, Videojet has more than 275,000 units installed worldwide, coding on 20 billion products a year. Videojet’s full printer and supplies portfolio includes continuous ink jet, laser, thermal transfer, drop-on-demand ink jet and thermal inkjet printers and print and apply labellers.
İŞ TANIMI
About the role
The Digital Marketing Specialist leads Videojet’s paid and organic search marketing efforts for Middle East and Africa. Through in-depth analytics and working with cross-functional teams and external resources, they develop and execute programs to increase inbound traffic and leads from the web.
About the person
The Digital Marketing Specialist is someone who can bring new ideas to the table while pushing the boundaries of existing practices by demonstrating a ‘continuous improvement’ mind-set in order to grow the business in the most cost effective way. The individual is someone with a passion for success — on the job and beyond. They are open to developing and being challenged, thrives under pressure, lives for their KPIs and continually seek to improve results. Working with both the local and global marketing teams, the Digital Marketing Specialist must be team orientated while remaining versatile, open minded and able to work autonomously.
Key Responsibilities
Manage website content to ensure a first class customer experience, while supporting Videojet strategies and business priorities
Manage SEO (Search Engine Optimization) to increase organic search visibility and ranking.
Manage the development, implementation, monitoring, tracking and optimizing of PPC (Pay-Per-Click) campaigns such as Google AdWords. This includes identifying and tracking industry keywords and their popularity.
Build and maintain AdWords landing pages, building content and structure that drives CTR and leads
Effectively and efficiently manage the PPC budget to maximise the ROI
Drive impactful incremental revenue growth by generating high quality sales ready leads from new customers.
Work closely with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of our customers.
Key Metrics
Incremental revenue, # of Leads generated (SEO, PPC), Organic search rankings, PPC Clicks, Cost per Click, ROI, Click Through Rate (CTR), Conversion Rate
Key Requirements
Degree educated with professional experience in a commercial role strongly preferred
Demonstrated success in a metric-driven, quantified commercial environment
Willing to implement and use a variety of lean and problem-solving tools to drive continuous improvement; experience with six sigma, lean or other similar program preferred
- Thorough knowledge of Search Engine Advertising/Search Engine Marketing including campaign creation and optimization
- Thorough knowledge of Search Engine Optimization including on-page optimization and link building techniques.
- Experience using a web content management system.
- Understanding of web design, development and management processes. Practical knowledge of XHTML is an advantage.
Core Competencies
Excellent communication and writing skills (English & Turkish)
Systems Experience
ESSENTIAL
AdWords (Essential)
Analytics (Essential)
Google Search Console (Essential)
DESIRED
CRM Systems (Salesforce.com)
SEO Optimization tools (Bright Edge, Conductor, SEM Rush, MOZ)
Marketing Automation tools (Marketo)
Analytics & Intelligence platforms (DOMO)
Highly skilled in Microsoft excel