{"id":1086,"date":"2012-02-07T02:00:00","date_gmt":"2012-02-07T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/saffet-karpat-quothayata-acik-olunquot\/"},"modified":"2024-07-03T14:56:10","modified_gmt":"2024-07-03T11:56:10","slug":"saffet-karpat-quothayata-acik-olunquot","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/saffet-karpat-quothayata-acik-olunquot\/","title":{"rendered":"Saffet Karpat: “Hayata a\u00e7\u0131k olun”"},"content":{"rendered":"
\"saffetk\"<\/a>P&G T\u00fcrkiye b\u00fcnyesinde g\u00f6reve getirilen ilk T\u00fcrk Y\u00f6netim Kurulu Ba\u015fkan\u0131 Saffet Karpat, limon satarak i\u015f hayat\u0131na ad\u0131m att\u0131. Kariyer planlamas\u0131nda do\u011fru hedeflerin \u00e7ok \u00f6nemli oldu\u011funu s\u00f6yleyen Karpat, \u201cBa\u015far\u0131l\u0131 bir kariyer i\u00e7in hayata a\u00e7\u0131k olmak gerekiyor\u201d diyor.\u00a0<\/strong><\/div>\n
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Procter&Gamble T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 Saffet Karpat, yurt d\u0131\u015f\u0131nda \u00e7al\u0131\u015ft\u0131\u011f\u0131 d\u00f6nemlerde i\u00e7inde bulundu\u011fu \u00fclkelerin zor d\u00f6nemlerini yak\u0131ndan ya\u015fam\u0131\u015f deneyimli bir y\u00f6netici. Rusya\u2019da d\u00fcnyay\u0131 sarsan mali krizi g\u00f6rm\u00fc\u015f, Ortado\u011fu’da sava\u015f\u0131\u2026 Bu t\u00fcr zorlu piyasalarda bile \u00e7al\u0131\u015ft\u0131\u011f\u0131 \u015firketleri ba\u015far\u0131ya ta\u015f\u0131yabilmi\u015f bir y\u00f6netici olan Karpat, kariyer planlamas\u0131nda ilk ad\u0131m\u0131n do\u011fru hedeflerden ge\u00e7ti\u011fini belirtiyor.
\nKarpat, 11 ya\u015f\u0131nda kazand\u0131\u011f\u0131 Dar\u00fc\u015f\u015fafaka Okullar\u0131\u2019n\u0131n hayat\u0131nda \u00e7ok \u00f6nemli bir yeri oldu\u011funu s\u00f6yl\u00fcyor. Okuldaki sosyal hayat\u0131n\u0131n d\u0131\u015f\u0131nda ortaokul ve lise y\u0131llar\u0131 boyunca har\u00e7l\u0131\u011f\u0131n\u0131 \u00e7\u0131karmak i\u00e7in s\u00fcrekli \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 anlatan Karpat, limon satt\u0131\u011f\u0131n, \u015fehirleraras\u0131 otob\u00fcslerde muavin olarak \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve \u0130ngilizcesini geli\u015ftirdikten sonra Kapal\u0131\u00e7ar\u015f\u0131\u2019da bir kot ma\u011fazas\u0131nda \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 keyifle anlat\u0131yor.<\/div>\n
Karpat, \u0130stanbul \u00dcniversitesi \u0130\u015fletme Fak\u00fcltesi\u2019nde okurken Atat\u00fcrk Havaliman\u0131’nda trafik kontrol\u00f6rl\u00fc\u011f\u00fc yapt\u0131\u011f\u0131n\u0131, Lozan \u00dcniversite\u2019sinde MBA yaparken ise kariyerine yurtd\u0131\u015f\u0131nda ba\u015flamaya karar verdi\u011fini payla\u015f\u0131yor. Cenevre\u2019de bir banka ile g\u00f6r\u00fc\u015fmeye gitti\u011finde bankalarda \u00e7al\u0131\u015famayaca\u011f\u0131na karar veren Karpat, Finansal Analist olarak ba\u015flad\u0131\u011f\u0131 Procter&Gamble b\u00fcnyesinde g\u00f6reve getirilen ilk T\u00fcrk Y\u00f6netim Kurulu Ba\u015fkan\u0131 olarak g\u00f6revini s\u00fcrd\u00fcr\u00fcyor. Karpat\u2019la ba\u015far\u0131s\u0131n\u0131n p\u00fcf noktalar\u0131n\u0131 ve P&G\u2019nin gelecek vizyonunu konu\u015ftuk.<\/div>\n
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Yurt d\u0131\u015f\u0131nda bir\u00e7ok \u00f6nemli g\u00f6revde bulundunuz. Bu deneyimler size en \u00e7ok hangi alanlarda katk\u0131 sa\u011flad\u0131? <\/strong><\/div>\n
P&G\u2019nin Cenevre, Roma, Kahire, Cidde ve Br\u00fcksel ofislerinde 1983 y\u0131l\u0131ndan 2004\u2019e kadar y\u00f6netici pozisyonlar\u0131nda \u00e7al\u0131\u015ft\u0131m. T\u00fcrkiye’ye gelmeden \u00f6nce be\u015f y\u0131l P&G’nin en dinamik b\u00f6lgelerinde ve zorlu pazarlarda Finanstan Sorumlu Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revini y\u00fcr\u00fctt\u00fcm. Sorumlulu\u011fumda Do\u011fu Avrupa, Ortado\u011fu ve Afrika b\u00f6lgelerindeki 100 \u00fclke vard\u0131. Bu \u00fclkelerde sava\u015flar, huzursuzluklar ve mali krizleri s\u0131k\u00e7a ya\u015fad\u0131m. Rusya\u2019da d\u00fcnyay\u0131 sarsan mali krizi g\u00f6rd\u00fcm, Ortado\u011fu’da sava\u015f\u0131\u2026 Ama zorlu \u015fartlarda ve krizlerde \u00f6nceden \u00f6nlem alarak ve ekip olarak hareket ederek hedeflerimize ula\u015ft\u0131k. P&G global bir \u015firket ve t\u00fcm d\u00fcnyada t\u00fcketicilerin ya\u015famlar\u0131n\u0131 iyile\u015ftirmek amac\u0131yla faaliyet g\u00f6steriyor, ayr\u0131ca i\u00e7inde bulundu\u011fumuz toplumun dinamikleri ile \u00fclkeye ve topluma katma de\u011fer sa\u011flayarak b\u00fcy\u00fcmeye odaklan\u0131yoruz. Yurtd\u0131\u015f\u0131 deneyimlerinin kazand\u0131rd\u0131\u011f\u0131 d\u00fcnya vizyonu, farkl\u0131 k\u00fclt\u00fcrler ve farkl\u0131 t\u00fcketici beklentileri kar\u015f\u0131s\u0131nda amac\u0131m\u0131za ve i\u015f hedeflerimize ula\u015fmada bana \u00e7ok \u00f6nemli bir katk\u0131 sa\u011flad\u0131.<\/div>\n
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Kariyeriniz planlamas\u0131nda nelerin \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsunuz? <\/strong><\/div>\n
P&G, y\u00f6netici yeti\u015ftirme konusunda d\u00fcnya \u00e7ap\u0131nda bir okul. Ben de bu okulda yeti\u015ftim. Kariyerimi planlarken hedefime nas\u0131l ula\u015faca\u011f\u0131m\u0131 biliyordum. Farkl\u0131 \u00fclkelerde \u00e7al\u0131\u015fm\u0131\u015f olmak bana \u00e7ok \u00f6nemli deneyimler kazand\u0131rd\u0131. Ama T\u00fcrkiye\u2019de \u00e7al\u0131\u015fmak her zaman en \u00f6nemli hedefimdi. 2004 y\u0131l\u0131nda P&G T\u00fcrkiye tarihindeki ilk T\u00fcrk genel m\u00fcd\u00fcr olarak T\u00fcrkiye\u2019ye d\u00f6nd\u00fcm. Kariyer planlamas\u0131nda ilk ad\u0131m hedefleri do\u011fru belirlemekten ge\u00e7iyor. Disiplinli olmak ve yeni deneyimlere a\u00e7\u0131k olmak da \u00e7ok \u00f6nemli ama her \u015fey i\u015fin tan\u0131m\u0131ndan ibaret de\u011fil. \u0130yi bir ekip ile \u00e7al\u0131\u015fmak, ekip kurmak ve yeti\u015ftirmek \u00e7ok \u00f6nemli. Hayata a\u00e7\u0131k olmak gerekiyor.<\/div>\n
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T\u00dcRK\u0130YE\u2019N\u0130N B\u00dcY\u00dcME POTANS\u0130YEL\u0130 Y\u00dcKSEK\u00a0<\/strong><\/div>\n
T\u00fcrkiye\u2019de sekt\u00f6r\u00fcn\u00fcz\u00fcn geli\u015fimini nas\u0131l de\u011ferlendiriyorsunuz? D\u00fcnden bug\u00fcne neler de\u011fi\u015fti?<\/strong>
\nT\u00fcrkiye\u2019deki toplam FMCG (h\u0131zl\u0131 t\u00fcketim) ciro trendi y\u00fckselen bir grafik arz ediyor. Sekt\u00f6r\u00fcn b\u00fcy\u00fckl\u00fc\u011f\u00fc 30 milyar dolar\u0131 ge\u00e7iyor. G\u0131da \u00fcr\u00fcnlerinden sonra en \u00e7ok temizlik, bak\u0131m ve kozmetik \u00fcr\u00fcnleri t\u00fcketiliyor. FMCG sekt\u00f6r\u00fc dinamik, rekabetin yo\u011fun ya\u015fand\u0131\u011f\u0131 bir sekt\u00f6r. T\u00fcketicilerin be\u011fenileri ve t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 h\u0131zla de\u011fi\u015febiliyor. T\u00fcrkiye\u2019de t\u00fcketicilerin beklentilerini belirleme ve kar\u015f\u0131lama konusunda sekt\u00f6r\u00fcm\u00fcz ba\u015far\u0131l\u0131 bir grafik sergiliyor. Ya\u015famsal ve g\u00fcnl\u00fck ihtiya\u00e7 \u00fcr\u00fcnleri sunmam\u0131z ve t\u00fcketicilerin g\u00fcnl\u00fck ihtiya\u00e7lar\u0131na farkl\u0131 \u00e7e\u015fit ve se\u00e7enekle yan\u0131t vermemiz nedeniyle krizlerden daha az etkileniyoruz. P&G\u2019nin i\u00e7inde bulundu\u011fu \u00fcr\u00fcn kategorilerinde b\u00fcy\u00fcme potansiyelinin hala \u00e7ok y\u00fcksek oldu\u011funu g\u00f6zlemliyoruz. A\u011f\u0131z Bak\u0131m\u0131, Ki\u015fisel Bak\u0131m ve Kozmetik \u00fcr\u00fcn penetrasyonu bat\u0131l\u0131 \u00fclkeler ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda hala d\u00fc\u015f\u00fck seviyelerde. \u00d6rne\u011fin, T\u00fcrkiye\u2019de di\u015f macunu t\u00fcketimi ki\u015fi ba\u015f\u0131 70 ml – k\u00fc\u00e7\u00fck boy bir macun – olarak b\u00f6lgedeki ve geli\u015fmi\u015f \u00fclkelerdeki di\u011fer \u00fclkelerin ki\u015fi ba\u015f\u0131 t\u00fcketim miktar\u0131na g\u00f6re olduk\u00e7a az. A\u011f\u0131z bak\u0131m\u0131 konusundaki t\u00fcketimimiz, ABD ve Bat\u0131 Avrupa \u00fclkelerinin sadece 10\u2019da 1\u2019i d\u00fczeyinde\u2026 \u015eampuan kategorisinde ise y\u0131ll\u0131k ki\u015fi ba\u015f\u0131na d\u00fc\u015fen \u015fampuan t\u00fcketimi 790 ml. \u0130ngiltere ve ABD gibi geli\u015fmi\u015f pazarlardaki t\u00fcketim miktar\u0131 ise bunun 2-3 kat\u0131na denk geliyor.<\/div>\n
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Sekt\u00f6r\u00fcn bug\u00fcn en b\u00fcy\u00fck s\u0131k\u0131nt\u0131s\u0131 sizce nedir? Bu sorunlar\u0131n giderilmesi i\u00e7in neler yap\u0131lmas\u0131 gerekir? <\/strong>
\nFMCG sekt\u00f6r\u00fc h\u0131zl\u0131 geli\u015fmekte olan bir sekt\u00f6r. Yat\u0131r\u0131mlar\u0131n desteklenmesi, yasal uygulamalarda ve vergi uygulamalar\u0131ndaki h\u0131z ve \u015feffafl\u0131k, pazar i\u00e7i denetim ve Fikri Haklar\u0131n korunmas\u0131 konusunda ad\u0131mlar at\u0131lmas\u0131na ra\u011fmen daha fazla yol almam\u0131z gerekiyor. Adil rekabet FMCG sekt\u00f6r\u00fcn\u00fcn sa\u011fl\u0131kl\u0131 geli\u015fmesi i\u00e7in \u00e7ok \u00f6nemli.<\/div>\n
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Ekibinizi olu\u015ftururken nelere dikkat edersiniz? \u0130\u015fe al\u0131mlarda karar verirken \u00f6ncelikli prensibiniz nedir? <\/strong>
\nT\u00fcm adaylar\u0131 i\u015fe al\u0131rken liderlik, de\u011fi\u015fime ayak uydurabilmek, de\u011fi\u015fimi y\u00f6netebilmek, disiplinli ve sonu\u00e7 odakl\u0131 \u00e7al\u0131\u015fabilmek, yarat\u0131c\u0131 d\u00fc\u015f\u00fcnebilmek ve geli\u015fime a\u00e7\u0131k olmak gibi kriterleri g\u00f6z \u00f6n\u00fcnde bulunduruyoruz. Bu yetkinlikler sadece i\u015fe al\u0131mda de\u011fil, t\u00fcm P&G kariyeri boyunca \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n performans de\u011ferlendirmelerinde de baz olarak al\u0131n\u0131yor. Ba\u015far\u0131 kriterleri haricinde i\u015fe ba\u015fvuran adaylarda ve \u00e7al\u0131\u015fanlar\u0131m\u0131zda arad\u0131\u011f\u0131m\u0131z en \u00f6nemli \u00f6zellik, ki\u015filerin \u015firket ama\u00e7, de\u011fer ve prensiplerine g\u00f6re hareket edebilme kabiliyetleridir.
\n\u0130\u015fe al\u0131mlarda 2009 y\u0131l\u0131nda P&G Business School program\u0131n\u0131 hayata ge\u00e7irdik. Birka\u00e7 basamaktan olu\u015fan bu programda, gen\u00e7 mezun adaylar\u0131 ile s\u0131n\u0131f ortam\u0131nda bir araya geliyoruz. \u00c7al\u0131\u015fma ofisimizi tan\u0131tmak \u00fczere kendilerini 3 g\u00fcn misafir ediyor ve daha sonra seminerlere kat\u0131l\u0131m, staj gibi imkanlar tan\u0131yoruz. Bu s\u00fcre\u00e7 sayesinde hem biz onlar\u0131 daha iyi tan\u0131yoruz hem de onlar P&G\u2019yi daha yak\u0131ndan tan\u0131ma \u015fans\u0131 yakal\u0131yor.<\/div>\n
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E-T\u0130CARET\u0130N \u00d6NEM\u0130 ARTIYOR\u00a0<\/strong><\/div>\n
P&G\u2019nin gelecek vizyonunu olu\u015ftururken nelere dikkat ediyorsunuz? <\/strong>
\nP&G t\u00fcketicilerine ve markalar\u0131na odaklanarak yenilik\u00e7i ve g\u00fc\u00e7l\u00fc bir \u015fekilde ilerlemek i\u00e7in Global \u0130\u015f Birimleri, faaliyette oldu\u011fu \u00fclkelerde t\u00fcketicileri ve perakendecileri tan\u0131mak ve Global \u0130\u015f Birimleri\u2019nden gelen yenilikleri \u00fclke pazarlar\u0131na aktarmak i\u00e7in Pazar Geli\u015ftirme Organizasyonlar\u0131 kurdu. Bu etkin g\u00f6rev da\u011f\u0131l\u0131m\u0131 ve stratejik uzmanl\u0131k dallar\u0131yla yap\u0131s\u0131, bir\u00e7ok b\u00fcy\u00fck \u015firketin sorunu olan hantall\u0131ktan ar\u0131nd\u0131r\u0131ld\u0131. Bu da P&G\u2019nin stratejik hedeflerine ula\u015fmas\u0131 i\u00e7in b\u00fcy\u00fck bir \u00f6nem te\u015fkil ediyor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde P&G, T\u00fcrkiye\u2019de daha fazla haneye girerek daha fazla ya\u015fam\u0131 iyile\u015ftirme \u015fans\u0131 yakalayacak.<\/div>\n
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2012 y\u0131l\u0131nda en \u00f6nem verdi\u011finiz projeniz nedir?<\/strong>
\nD\u00fcnya h\u0131zla de\u011fi\u015fiyor ve bu noktada t\u00fcketicilerin istek ve beklentilerini \u00f6\u011frenmek, ilgi alanlar\u0131 hakk\u0131nda bilgi edinmek ve hedef kitle ile \u00e7ift tarafl\u0131 etkile\u015fim kurmak ve h\u0131zl\u0131 geri d\u00f6n\u00fc\u015fler almak \u00e7ok \u00f6nemli hale geldi. G\u00fcn\u00fcm\u00fczde eskiye oranla sekt\u00f6rdeki \u00fcr\u00fcn, hizmet ve m\u00fc\u015fteri \u00e7e\u015fitlili\u011fi fazlala\u015ft\u0131. Pazar\u0131 b\u00fcy\u00fcten dinamiklere bakt\u0131\u011f\u0131m\u0131zda e-ticaret modellerinin yetkinlikleri ve t\u00fcketicinin online al\u0131\u015fveri\u015fe olan g\u00fcveni \u00f6ne \u00e7\u0131k\u0131yor. Bug\u00fcn ve gelecek nesiller i\u00e7in, d\u00fcnya t\u00fcketicilerinin ya\u015famlar\u0131n\u0131 iyile\u015ftirecek y\u00fcksek kalite ve de\u011ferde markal\u0131 \u00fcr\u00fcnler ve hizmetler sunmak i\u00e7in \u00e7al\u0131\u015fan P&G, e-ticaret`i global seviyede \u00f6nceliklendirmi\u015f durumda. ABD\u2019de son kullan\u0131c\u0131ya sat\u0131\u015f yapan bir sitemiz mevcut. T\u00fcrkiye`de Temmuz 2010`dan bu yana \u00e7al\u0131\u015fmalar\u0131m\u0131z devam ediyor. Ayr\u0131ca inovasyonda \u00e7\u0131tay\u0131 y\u00fckseltmek i\u00e7in d\u00fcnya \u00e7ap\u0131ndaki tedarik\u00e7ilerimiz ve partnerlerimizle i\u015f birli\u011fi geli\u015ftiriyoruz. Mesela global olarak Amazon ile beraber b\u00fcy\u00fck projelere imza att\u0131k.<\/div>\n
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HOB\u0130LERE ZAMAN KALMIYOR<\/strong><\/div>\n
\u00c7al\u0131\u015fma hayat\u0131n\u0131zda en \u00f6nemli prensipleriniz nelerdir? Bu konuda zaman i\u00e7erisinde de\u011fi\u015ftirmeyi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz y\u00f6nleriniz var m\u0131? <\/strong>
\n\u015eeffafl\u0131k, d\u00fcr\u00fcstl\u00fck, cesaret, \u00f6\u011frenme ve kazanma iste\u011fi ve yenilik\u00e7ili\u011fe a\u00e7\u0131kl\u0131k benim i\u00e7in \u00e7ok \u00f6nemli prensipler. Zaten bu prensipleri \u00e7ok gen\u00e7 y\u0131llarda kazan\u0131yorsunuz ve ilerleyen y\u0131llarda daha iyi benimseyip hayat\u0131n\u0131z\u0131n her alan\u0131na dahil ediyorsunuz.<\/div>\n
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\u0130\u015f hayat\u0131n\u0131zdan arta kalan zamanlar\u0131n\u0131zda nas\u0131l vakit ge\u00e7iriyorsunuz? <\/strong>
\nGezmeyi ve yeni yerler ke\u015ffetmeyi \u00e7ok severim. M\u00fczik \u00f6nemli bir me\u015fgale, onu her zaman devam ettiriyorum. K\u00fclt\u00fcrel faaliyetlere zaman harc\u0131yorum, sergi, sinema, konser gibi. Son zamanlarda do\u011fa ve ziraatla ile u\u011fra\u015fmaya ba\u015flad\u0131m, ancak daha \u00e7ok zaman ge\u00e7irmek isterim. Son zamanlarda hi\u00e7 golf oynayam\u0131yorum. \u0130kisi de ciddi vakit ayr\u0131lmas\u0131 gereken faaliyetler ama yo\u011funluktan bu t\u00fcr hobilerime yeteri kadar vakit ay\u0131ram\u0131yorum.<\/div>\n\n
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P&G T\u00fcrkiye b\u00fcnyesinde g\u00f6reve getirilen ilk T\u00fcrk Y\u00f6netim Kurulu Ba\u015fkan\u0131 Saffet Karpat, limon satarak i\u015f hayat\u0131na ad\u0131m att\u0131. Kariyer planlamas\u0131nda do\u011fru hedeflerin \u00e7ok \u00f6nemli oldu\u011funu s\u00f6yleyen Karpat, \u201cBa\u015far\u0131l\u0131 bir kariyer i\u00e7in hayata a\u00e7\u0131k olmak gerekiyor\u201d diyor.\u00a0 Procter&Gamble T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 Saffet Karpat, yurt d\u0131\u015f\u0131nda \u00e7al\u0131\u015ft\u0131\u011f\u0131 d\u00f6nemlerde i\u00e7inde bulundu\u011fu \u00fclkelerin zor d\u00f6nemlerini yak\u0131ndan ya\u015fam\u0131\u015f deneyimli […]<\/p>\n\n

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